Head of Digital Marketing and Ecommerce

**Strategy**
- Set the strategic roadmap across Ecommerce and Marketing.
- Own of department P&L, Budgets, Margins, and associated company-wide reporting.
- Establish consistency in brand vision across all digital and physical touchpoints and initiatives.
- Set all KPI's and tracking for department.
- Responsible for end-to-end customer journey including communication strategy.
- Brainstorm new and creative growth strategies.
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate.**Digital Marketing and Social**
- Set and track KPI's managing internal teams and external agencies.
- Responsible for Paid Marketing to drive traffic.
- CRM - Acquisition and Retention, Database and Newsletters.
- SEO - optimised and future-facing.
- Campaigns - PPC, Facebook, Instagram, affiliates, retargeting and strategic partnerships
- Optimise Keyword - bids, caps, impressions, shares, and quality.
- Social - ensuring growth, engagement, and brand awareness.
- Oversee influencer and social collaboration strategy and delivery.**Traditional Marketing**
- Owner of company-wide Marketing Calendar, robust framework for 360 approach.
- Manage and develop offline Marketing function - events, PR and Affiliates.
- Manage photography for use across the business - campaign, lifestyle, Still-life and Ecomm.
- Manage Direct Mail initiatives.
- VIP customer strategy.**Trading**
- Owning the Online Trading strategy and reporting on weekly and monthly results; Sales, Revenue and Conversation Rate for global sites.
- Customer journey optimisation and user testing.
- Seasonal launches of new collections and products.
- Ensuring site is effectively merchandised; product categories, cross / up selling and margins.
- Manage system accuracies and cross-functional data requirements.
- With Finance, support on reconciliation of taxes and Duties.
- Own the international currency and conversation strategy.
- Drive reactive responses to commercial trade patterns.
- Deliver first-class customer service.**Projects**
- Collaborate with internal teams to create landing pages and optimize user experience.
- Roadmap all critical projects associated to website and connected Digital Marketing.
- Suggest and lead web re-platform or re-design projects.
- Scope third-party partners to achieve KPI's and targets within budgetary restrictions.**Team**
- Motivate, manage and lead to team to future success.
- Set personal and professional objectives, with regular reviews to nurture growth.

Experience in international environments|English C1-C2
- +10 years' experience in Digital Marketing and Online Trading, ideally with knowledge of Shopify.
- Degree in Marketing of related field.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimising landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Familiar with luxury retailing, with experience in Childrenswear being advantageous.
- A creative-thinking multi-tasker, who can manage their own workloads and priorities.
- Experience of re-platforming and project managing a new website from scratch.
- Analytical in approach, passionate in execution.
- A Team-Player and excellent communicator, a guardian of brand tone of voice.

Children's Fashion
- A company culture centred on inspiring and empowering its employees.
- Work from home available up to 2 days a week.
- Holiday entitlement of 25 days (plus bank holidays) increasing after 2 years' service.
- Statutory pension scheme.
- Company discount.
- Cycle to work scheme.

Head of Digital Marketing and Ecommerce is a pivotal leadership role in our business. Responsible for the cross-functional execution of trade and all marketing through our primary sales channel, and every visual entry to the brand. The role is both strategic and hands-on and requires multi-skilled, entrepreneurial enthusiasm to deliver our ambitious goals set for the next 5 years.

Head of Digital Marketing and Ecommerce - fashion retail