Barcelona Brand Marketing Manager

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Who are we looking for?

We are looking for an experienced and talented brand marketeer with a passion for movement, a curiosity for our young consumer, and an ability to uncover stories that will inspire the next generation to move. A marketeer experienced in digital marketing and keen to reimagine the future of sport* and serve our members personally at scale. A passionate individual who embodies the values that our company holds dear. And of course, an individual willing to adapt on the fly, all while maintaining a positive growth mindset.

What will you work on?

As the Brand Marketing Manager, you will be a part of the Barcelona Marketing Team, reporting directly to the Barcelona Brand Marketing Director. This role will be responsible for:

- Identifying the people, communities & organizations that best align to our brand values and can serve as the human face of our brand on the ground in one of our key cities. Then managing these meaningful relationships in a robust yet sustainable fashion.
- Deliver local stories through hyper-local content, storytelling and inspiration using our relationships that have the potential to inspire global movements.
- Executing our local Purpose marketing strategy & programs, partnering closely with key local athletes to use our combined platforms to make a difference.
- Working with agency partners to implement targeted storytelling leveraging our relationships on the ground, and driving IRL experiences for our most engaged members through owned and partner channels.

Agile roles are intended to create the flexibility required in the organization. This role is agile in a few key ways:

- The role goes across all sport performance/lifestyle dimensions, sport & cultural moments and new areas that may not exist or we do not support yet. This allows us to be flexible and to remain fully committed to adapting at the pace of our consumer, to ultimately serve them better
- As brand-defining concepts emerge from Global/EMEA, in order to have impact in the cities that shift trends, this role may execute local extensions of such key concepts

Who will you work with?

Besides working across the full Barcelona Marketing Team, you will also work cross-functionally in the Barcelona office with key partners such as Sports Marketing, SCI, and Consumer Insights in service of our athletes, consumers and members. And you will of course build strong relationships with key partners in the city - a collection of the faces & organisations that we believe best represent our brand.

What you bring to Nike?

Essential requirements:

- Proven experience in marketing, with a strong focus on cross-functional marketing.
- Prior experience in category, brand narrative, or account brand marketing, able to define and understand the full spectrum of the city consumer, and a desire to better connect with them on all dimensions of sport performance and lifestyle.
- A proven track record of connecting with our consumer through insight-led execution of cross-functional brand marketing campaigns
- Proven experience identifying, owning and managing external relationships with individuals and organisations, aligned to Nike’s strategic objectives
- Being fluent in the Spanish language will be important to effectively own and manage external relationships.
- Prior marketing experience in Barcelona and a demonstrable understanding of the consumer, the city and Nike’s position within it

Leadership Defined Key Competencies:

- Communicates clear vision and strategy that motivates others to action. Builds energy and optimism
- Cultivates innovation by creating new and better ways for us to work, and seeking new areas of marketing to test & learn
- Thinks Strategically about future possibilities and translates them into breakthrough strategies.

Core Functional Competencies:

- Modern Consumerist - Ensure our consumers are at the forefront of everything we do in the city
- Brand Management - Timely and effective delivery of Marketing Plans through extensive cross-functional collaboration
- Digital