Performance Creative Strategist

At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious - we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data.

**What We Want to Achieve**:
Our vision is to discover novel self-serve solutions to the world's greatest health problems, all while adhering to our core values.

We’re looking for a **Performance Creative Strategist** to join our **brand-new creative strategy team**. This role focuses on developing, testing, and scaling performance-driven creative ideas across paid social and digital channels, with a strong emphasis on measurable growth outcomes.

**About the Role**

You’ll report directly to the **Creative Strategy Manager** within the Design Team and be part of a **brand-new team (Strategy team) being built from the ground up**. From day one, you’ll be hands-on shaping how creative ideas are developed, tested, and scaled — working closely with Paid Managers, Designers, and Video Editors to turn performance data into real creative impact. This is a rare opportunity to help define the foundations of a creative strategy function while seeing your work influence results immediately.

We currently operate two main in-house brands:

- Reverse Health: our first and most mature brand.
- Muscle Charge: our youngest brand focused on men.

And we are actively building a third brand, developed fully in-house and launching soon.

All of our brands are conceived, built, and scaled internally, with the design team involved from day one — from early positioning and acquisition strategy to execution and optimization.

**Responsibilities**:

- Develop and execute **performance-driven creative strategy** for paid social and digital channels, owning creative ideas and briefs end-to-end and working closely with Designers and Video Editors to bring them to life, ensuring concepts support growth KPIs, creative diversity, and scalable ideas for Meta algorithm learning.
- Run structured test-and-learn cycles (A/B, multivariate), rapidly scaling top performers.
- Analyze creative performance to extract insights on hooks, messaging, formats, and audiences.
- Champion a hyper-performance mindset: impact, speed, and scalability over aesthetics alone. Stay on top of competitor research, tracking ad creative, messaging, formats, and trends, and continuously feeding insights into the creative pipeline and testing roadmap.
- Collaborate closely with Paid Managers to ensure creative direction aligns with targeting strategies, audience segmentation, and channel-specific performance goals.
- Monitor platform and industry trends (Meta, TikTok, YouTube, etc.) to identify emerging creative opportunities and formats that unlock performance gains.
- Document learnings and creative insights to strengthen internal playbooks, creative guidelines, and testing frameworks, enabling scalable knowledge-sharing.

**Desired Skills**
- Proven experience in performance-driven creative strategy for paid social and digital channels (Meta-first experience strongly preferred).
- Strong understanding of creative testing frameworks, A/B testing, and how creative diversity fuels platform algorithm learning.
- Fully comfortable reading and interpreting creative performance data across advertising platforms, including metrics such as **CTR, hook rate, CPA, CVR**, and related creative signals.
- Ability to translate performance data into creative insights, clear hypotheses, and scalable ideas.
- Hands-on experience briefing and collaborating with Designers and Video Editors, owning creative direction end-to-end.
- Comfortable working in a high-velocity, test-and-learn environment with rapid iteration and clear performance accountability.
- Strong grasp of platform mechanics and trends across Meta, TikTok, YouTube, or similar channels
- Native or near-native English level, with the ability to clearly articulate ideas, write sharp briefs, and communicate insights across teams.

**Our Values**:

- **Extreme Ownership**:We take responsibility and act fast to solve what matters.
- **Excellence**: We push to improve constantly - with curiosity and energy, and boldness.
- **Impact**:We focus, execute smartly, and drive real outcomes.
- **Collaboration**: We solve big problems together - with shared ownership and trust.

**Benefits**

**What Our Team Members Get**:

- 100% remote and flexible work hours
- Top notch equipment (MacBook Pro or PC, you decide)
- Full-time or freelance opportunities
- Learning from the best, including ex-Googlers and more
- Unlimited growth prospects
- Inclusion in a winning team
- Competitive compensation
- A fun, non-corporate atmosphere

If you’re excited by performance-driven creative, rapid experimentation, and seeing your ideas scale fast, this role is for you. J