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Business Analyst Marketing Workflows

hace 4 semanas

Esplugues de Llobregat, España Nestle A tiempo completo

**Snapshot**:
**Nestlé Global Tech Hub in Barcelona, Spain**

**Permanent Contract,**

**act. rate 100%**

**About IT (Information Technology) in Nestlé**

We are a diverse team of IT professionals in the biggest health, nutrition, and wellness company in the world. We innovate every day through forward-looking technologies to create opportunities for Nestlé’s digital challenges with our consumers, customers, and employees. We collaborate with our business partners around the world to deliver standardized, integrated technology products and services to create tangible business value.

**About PI (Product Information) & Content products**

Our products automate the production chain of Brand & Product-related Content. Digitalizes assets to increase re-use and adaptation via workflows. One source of the truth publication to outbound channels and platforms like eRetailers, Google MfC, Web CMS, EDGE, and eCommerce Shops.

**Position summary**:
Serves as a liaison between the IT MSE (Marketing, Sales & eBusiness) & Group Marketing, Business end Users. As part of the Product Team, brings deep understanding of the opportunities and issues facing the business function and advises on the best solutions.

Translates business strategies, opportunities, threats and needs into IT product requirements, then plays a key role within the product team to specify, test and deploy those as IT solutions.

As a Business Analyst specialized in Marketing workflows, you will be responsible for analyzing, designing, and implementing solutions related to the management of marketing workflows. Also, analyze and improve our business processes and workflows, with a focus on improving efficiency and effectiveness. You will work closely with cross-functional teams, including Group Marketing, IBS (Integrated Business Services), IT MSE, Agencies & studios to understand their needs and define the best approach to manage Business process in a workflow software solution.

**Key responsibilities**
- Work with stakeholders to understand business requirements and identify opportunities for Marketing workflows process improvement.
- Analyse and document workflows, processes, and data related to marketing workflows.
- Develop functional requirements and specifications for Marketing workflows management systems and tools.
- Work with IT teams to implement and integrate solutions with other systems and tools.
- Collaborate with creative teams or other operational teams related to workflows.
- Develop and implement training programs for end-users on workflow system.
- Define, design, and implement digital asset management tools and its relevant integrations.
- Conduct gap analysis and recommend solutions for process improvement.
- Develop functional specifications, use cases, and process flows to guide development efforts.
- Collaborate with development teams to ensure solutions are implemented that meet business requirements.
- Work with Marketing teams to identify areas for process improvement and workflow optimization.
- Analyse and document workflows, processes, and data related to Marketing and Sales operations
- Develop functional requirements and specifications for process improvements and workflow optimizations
- Work with development to implement and integrate process improvements and workflow optimizations with other systems and tools.
- Provide ongoing support and maintenance for new workflows and processes.
- Collaborate with all stakeholders including external partners (solutions vendors, agencies), who will be contributing to the Workflow requirements.

**Skills Required**:

- Strong analytical skills and the ability to analyse complex business processes and interdependencies.
- Familiarity with marketing workflows and processes
- Experience with project management tools such as Jira, Asana, or Trello
- Sound knowledge on Product Development Lifecycle (PDLC) - Discovery methodologies, Design thinking and Design validation approach.
- Understanding of Business Process Management (BPM) and Workflow Management (WFM) concepts and methodologies
- Experience with Business Process Modelling (BPMN) and Workflow Modelling (UML) tools
- Familiarity with digital marketing tools, such as Adobe Creative Suite, Google Analytics, and social media platforms
- Proficient in the use of the Microsoft Office Suite, including Excel, PowerPoint, Mural, Visio

**What will make you successful?**
- Bachelor’s Degree in computer science, management information systems, or related field is an advantage.
- ** 5+ years of relevant experience of business analysis in a relevant functional area: Marketing, Brand Management, Content Creation & adaptation - CGI, Creative Design, Creative & Brand Identity Development, eCommerce & Digital Marketing with a focus on Marketing Process & Workflow Implementation**:

- Project management
- UX/ UI Experience
- Experience working in an Agile/DevOps environment using design thinking methodology Experience communicating with