Head of Marketing Growth

hace 2 días


Barcelona, España BeBoomerang A tiempo completo

Desde Boomerang, estamos acompañando a una compañía tecnológica (cartelería digital) innovadora en la incorporación de su próximo/a Head of Marketing & Growth. Buscamos un perfil senior con background en crecimiento de producto, adquisición y posicionamiento de marca en entornos digitales y sector tech (imprescindible).
**Tus responsabilidades**:
Diseñar e implementar la estrategia de marketing & growth alineada con los objetivos de negocio.
Liderar la captación de usuarios/clientes mediante campañas digitales, automatización, partnerships, contenido, SEO/SEM, etc.
Impulsar el funnel de conversión, desde awareness hasta retención y fidelización.
Gestionar y escalar el equipo de marketing y colaborar estrechamente con producto y ventas.
Analizar KPIs y tomar decisiones data-driven para optimizar la estrategia de crecimiento.
**Aptitudes y conocimientos deseados**:
**Requisitos imprescindibles**: Experiência consolidada liderando marketing y crecimiento en empresas tech (SaaS, dispositivos, IoT, etc.). Dominio de performance marketing, marketing automation y growth hacking. Perfil analítico, orientado a métricas y resultados. Conocimiento profundo del ciclo de vida de producto tech. Inglés fluido y alta capacidad de liderazgo.


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