Ecommerce Merchandising Manager
hace 6 días
Functions of this Role:
The essential duties and responsibilities of this position include, but are not limited to:
- Manage and review merchandise presentation on site to ensure categorization, imagery, badging, product knowledge and pricing are accurate and meet brand guidelines.
- Consistent, daily maintenance of the online EU storefronts, executing the defined merchandising strategies
- Maintain and enrich product data and make recommendations to improve Navigation, PLP filtering and the PDP experience.
- Drive all type of analysis (A/B testing on PLP’s and PDP’s) to inform UX discussions and site enhancements.
- Partner with Customer Service on understanding product reviews and provide product feedback to the Merch and Product teams.
- Partner with demand planning and product merchandising teams on seasonal assortment strategies.
- Manage and review the digital campaign calendar to ensure the merchandising story is consistent on site - including copy, imagery, and pricing to ensure accuracy and adherence to brand guidelines.
- Collaborate marketing and buying teams on campaign initiatives, product features and content planning.
- Collaborate with Global teams where relevant on any necessary eCommerce needs for EU (photo shoots to ensure the right digital assets are captured).
- Create, manage, and execute compelling product and seasonal stories.
- Maintain assortment plans to track all product related activities.
- Manage new product flow process, tracking and organizing all product assets to guarantee products go live on time. Constantly seek ways to optimize and improve processes.
- Participate in the OTB process on a weekly/monthly/annual basis, to ensure we are tracking to all corresponding KPI’s.
- Track inventory, communicating delays and shortages to mitigate business impact.
- Prepare and analyze reports on product performance and make recommendations on reorders.
- Prepare daily, weekly, monthly, and annual merchandising reports and business decks.
- Send business recaps daily, weekly, monthly, etc., that include product selling KPIs as well as Site specific KPIs.
- Partner with the Digital Performance Marketing Manager EU to offer products and collections to focus campaigns on.
- Liaise with the global team to ensure approval, processing, and publishing of all product images.
- Visit competitor sites and attend product manager meetings to stay current with initiatives, trends, and opportunities.
Education, Experience and Skills:
- Bachelor’s degree in Business, eCommerce, or a related field of study.
- 3-5 years digital experience in e-merchandising and buying (Planning and Allocation position); apparel experience required.
- Data-driven and analytical.
- Proficient in Microsoft Excel & PowerPoint.
- Experience with Google Analytics required.
- Experience with a PM tool such as JIRA/Confluence or Asana on campaign planning. Experience with Salesforce Commerce Cloud.
- A quick study on systems. Experience working across tools, ERP, site platform, Excel, GA, etc.
- A strong understanding of the consumer / retail environment and competitive marketplace.
- Should be a curious, motivated self-starter, process-oriented with high attention to detail.
- Ability to work in fast-paced environment and flexibility to accommodate demanding projects schedules
- Fluent in English
Work Environment:
- Hybrid working mood, 3 days remote option.
- This position generally has few travels.
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