Social Media Executive

Swoosh English is an online English exam academy founded in 2013. We provide online courses and lessons to students conducted by a team of fully qualified and experienced UK native English teachers in order to help them pass their IELTS/OET/PTE exams.

**Purpose of the role**:
Working as part of the digital marketing team, this position plays a significant role in supporting the Digital marketing manager to deliver and oversee social media activity and strategy. As a crucial part of our brand messaging and customer engagement strategy, this role will focus on creating compelling content and driving lead conversion through social media activity and the power of storytelling.

**Roles and responsibilities**

**Social media**
- Curate and manage social media channels (paid and organic)
- Planning, creating, reviewing and scheduling posts/stories
- Planning and managing the content calendar based on campaigns and brand messaging themes
- Copywriting for Instagram, Facebook, YouTube and LinkedIn - appropriate and specific to social media channel with clear CTA and using compelling copy in Swoosh brand tone of voice
- Managing all social media profiles and groups, social media account information to ensure copy, links, CTA, all imagery and campaign highlight are up-to-date and relevant
- Creating and designing image assets for social media posts, stories and groups including:

- An awareness of face type usage and sensibilities to fit brand identity
- Understanding of colour palette and colour psychology to underline brand
- Layout and composition awareness
- Presenting wording and information on imagery clearly and in a balanced way
- Type of imagery selection in photography, stock photos, infographic design so it’s fit for purpose
- Generation of assets based on specification and ensuring correct resolution and formatting for social media asset requirements
- Working with the Academic Director and teachers to develop new ideas for engaging content for different target audiences on different social channels
- Leading on and implementing Youtube optimisation project using VidIQ and other resources to enhance SEO
- Check all social media channels multiple times a day for comments and direct messages and responding both timely and appropriately in Swoosh tone of voice with engaging and solution-focussed messaging
- Regular social media reporting on all channels including reach, engagement, interaction on a qualitative basis, CTAs and conversions, and analysing social media campaigns to determine areas for improvement
- Research and implement an effective follower strategy for the company accounts
- Keep up to date regularly with key marketplace news sources and re-share any relevant and meaningful content on our social media channels
- Research, keep up to date with and implement any relevant social media trends
- AB testing with time and day posting for our different social media channels
- Producing a consistent brand message in all social media channels with aligns and promotes with the Swoosh brand identity and vision
- Promotion of blog content on our social media channels
- Onboarding, task-setting and managing the OET-Superstar program, ensuring content is collated and produced in a timely manner and is of sufficient quality
- Keep up-to-date with competitor research on social media channels and implement anything which aligns with our brand and vision
- Closely working with the Marketing team to implement Manychat strategy into our social media
**Live webinar support**:

- Creating streams on Streamyard for the live classes
- Creating live events on Connetics FB
- Providing the live links for the Sales and Customer Service departments
- Providing the Streamyard link to the executive from Connetics
**Video Creation**
- Using VidIQ for the Youtube videos
- Video editing for social media channels including stories, posts, and YouTube content
**Required experience**
- Fluent in English
- 2+ years digital marketing experience
- BSc/BA in marketing or relevant field
- Proven track record of delivering and managing social media campaigns on Instagram, Facebook, Youtube and LinkedIn
- Proven track record delivering and managing paid social media, specifically Facebook Ads
- Excellent understanding of digital marketing concepts and social media trends including how to drive customer engagement, create brand awareness and create compelling content based on the power of storytelling
- Skills and experience in creative content writing
- Excellent working knowledge of Canva
- Design and creation of social media imagery, banners, visuals and assets
- Video editing skills and video creation skills
- Able to showcase brand implementation
**Desired experience**
- Basecamp project management
- Experience in managing and strategising ManyChat campaigns
- Experience with Hootsuite or Buffer
- Good working knowledge of Streamyard
- Experience promoting blog content
**Desirable attributes**
- Excellent communicator both writte