Product Marketing Manager

hace 2 semanas

Madrid, España Equifax A tiempo completo

As Product Marketing Manager you will play a pivotal role leading the design and delivery of campaigns as well as shaping the core value propositions. You will own the full funnel and pipeline when it comes to driving engagement from product and feature development, to product and feature promotion as clients sign-on. This key role will work with a team of marketing and other key stakeholders to execute the marketing strategy which helps meet our client needs and in turn support our business growth.

You will be competent at managing multiple tasks and deadlines, with excellent problem-solving skills. You will have the ability to effectively interact with colleagues at all levels to maximise the marketing strategy and ensure awareness across the business.

**What you’ll do**
- Develop and execute the full marketing strategy and plan for our products and solutions;
- Develop campaign plans, which include advertising, promotion, events, roundtables, stakeholder engagement, sales collateral and internet/digital marketing.
- Own and deliver the Product Go to Market strategy, delivery and results including roadmap and dashboard related to prospect and client engagement for all new and legacy products.
- Engage closely with the Product Managers & sales to align on priorities and key messaging recognising the sectors in which we operate and the product features/capabilities we provide.
- Collaborate with other teams/agencies to help define and deliver effective prospect and customer marketing initiatives.
- Work with the global web centre of excellence team to optimise and manage website contents.
- Ensure that Iberia product contents align with the brand strategy and meets accessibility standards.
- Post-Mortem Analysis to optimise future results campaigns to support the business in meeting ambitious growth targets.

**What experience you need**
- 7+ years experience in B2B Product Marketing, Digital Marketing and similar roles in bank entities and financial institutions.
- A proactive and driven B2B product marketing experience building and managing a full channel marketing strategy.
- Implemented effective go-to-market strategies for new and existing products.
- Data-driven marketing campaign delivery and high knowledge of traditional and digital channels, journeys and funnel optimisation.
- Have planned and implemented long term campaigns with outcomes linking to wider business requirements.
- Operates independently and has new perspectives on existing solutions to solve complex problems.
- Ability to create strong networks and work cross-functionally to build trust and enable smooth execution of marketing activity for the business.
- Analytical skills, with the ability to deliver and report on multiple projects in various stages of the campaign lifecycle
- Data-first thinker who uses a fact-based approach to present data that delivers business, customer, campaign insights.
- Degree in Business, Economics, Marketing or similar.
- Advanced Level in written and spoken English.

**What could set you apart**
- A high standard of influencing skills with senior business colleagues.
- Management of Google Suite package.

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