Web Analytics Manager

Company Description
**Introduction**

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Merkle is an important part of our world-class offering a global performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. Some of their esteemed brand relationships include Citibank, EmblemHealth, Dell, AARP, AT&T, Target, L’Oréal, Universal Orlando Resorts and the American Cancer Society.

We’re hiring for a **Web Analytics Manager** as part of Merkle in Barcelona.

**Job Description**:
**Purpose of the Role**

As part of Merkle EMEA we hold the most Adobe Solutions Specialisations of any other global organisation and are one of the largest Google Analytics 360 Sales Partners in the UK. We are looking to hire a **Web Analytics Manager** with experience implementing, tracking, and reporting solutions for either Google or Adobe analytics, who will be able to help us to deliver high-quality work for our clients.

**Key Responsibilities**
- Work with clients to define their measurement strategies and drive data maturity and activation.
- Liaise with client developers to implement on-site data layers that support our data collection activities.
- Implement measurement strategies using tag management tools such as Google Tag Manager, Tealium and Adobe Launch.
- Nurture client relationships and become a trusted extension of their business through ongoing communication.
- Present project outcomes and proposing new work and technologies that will add value to their business.
- Stay current on industry insights and innovation to improve internal techniques, processes, documentation and quality assurance.
- Coach and help more junior members of the team.
- Lead multi-functional delivery teams, providing motivation and support to ensure project objectives are met/exceeded (often across multiple concurrent projects).
- Work autonomously and as a team, with time management a critical attribute.

**Qualifications**:

- Advanced knowledge of tracking and tagging for marketing and measurement.
- Expert at implementing Adobe or Google Analytics and contributing to the discovery and design phases.
- Experience with HTML, CSS and JavaScript.
- Experience with Google Tag Manager, Adobe Launch or Tealium.
- Strategic thinker with excellent presentation and communication skills and the ability to build relationships with and influence a variety of stakeholders at different levels of seniority and technical knowledge.
- Able to delegate effectively, leading teams to deliver large web analytics projects.
- Logical thinker with strong attention to detail.
- Experience managing or mentoring a team.

Additional Information
**A few of the benefits**

Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here - and we hope you will too
- Attractive and competitive salary
- Spanish/English lessons
- Free life and health insurance
- Career development through Dentsu University and LinkedIn Learning
- Day off on your birthday
- Annual wellness days
- Merkle Care Employee Assistance Program
- Merkle Benefits Club
- Reduced fee in Andjoy
- 2 volunteering days per annum
- Flexible salary remuneration scheme.

**_ Inclusion and Diversity_**

**_ About dentsu_**
- Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society._
- Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive._
- If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams_.