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Social Media Manager
hace 3 horas
Chez ABB, nous aidons les industries à se surpasser - en réduisant leur consommation et en les rendant plus propres. Ici, le progrès est une exigence - pour vous, votre équipe et le monde. En tant que leader du marché mondial, nous vous donnerons ce dont vous avez besoin pour y parvenir. Ce ne sera pas toujours facile, il faut du courage pour grandir. Mais chez ABB, vous ne serez jamais seul. Run what runs the world.
Ce poste est placé sous l'autorité de:
Communications Channel Manager - Motion
- At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, _we’ll_ give you what you need to make it happen. It _won’t_ always be easy, growing takes grit. But at ABB, _you’ll_ never run alone. Run what runs the world_._
This role is open globally, but preferred location is set in the US and Great Britain. The work model is hybrid #LI-hybrid.
As the Social Media Manager for Motion business area at ABB, you will be responsible for strategic leadership, planning and execution of end-to-end social media initiatives ensuring impact, consistency and alignment with business goals.
You will be accountable for strengthening the online presence and position of ABB Motion as well as elevating business area’s executive profiles in applicable social media channels. You will design, execute and optimize social media content and campaigns in collaboration with stakeholders, leveraging both paid and organic opportunities. And most importantly, you’ll be where the action is and produce clutter-breaking and compelling stories that will help us stand out in social media feeds.
**Key responsibilities**
**Content development**
- Develop, oversee and implement social media content programs for ABB Motion’s business area, including elevating executive profiles, ensuring alignment with ABB positioning and social media guidelines.
- Produce, manage, optimize and curate content (including reels, stories, shorts, live streams etc.,) on ABB Motion’s social media channels, including LinkedIn, X and YouTube.
- Collaborate with, train and coach content creators, influencers and advocates, to design, execute and manage social media campaigns to drive engagement and growth.
- Develop a framework for the business area and establish best practices on impactful social media content creation and distribution, providing expert guidance and support to colleagues in Divisions. Conduct training sessions for team members on relevant best practices.
- Keep up to date with the latest trends and integrate them into content programs proactively. Drive innovation in social media as part of the multi-channel approach.
**Channel acquisition & management, budget accountability**
- Continuously assess the potential of additional platforms and establish and manage new channels as necessary to enhance social media presence and influence.
- Be fully accountable for contract management for applicable social media technology and tools.
- Oversee regional social media platforms and ensure alignment with ABB Group and business area social media strategy.
- Govern, align and enable divisions to actively utilize platform for maximum impact.
- Work with line manager on social media budget, and be accountable for delivery in time and in budges
**KPIs**
- Regularly analyze social media performance metrics for business area content and adjust tactics as needed to improve results.
- Be accountable for providing analytics and more importantly insights to track our performance vis-à-vis best in class, including social media’s impact on business outcomes.
- Proactively implement SEO tactics across social media channels to enhance content visibility and improve search rankings.
**Manage & schedule organic and paid campaigns, and updates on relevant Webpages of Motion Business Area**
- Utilize relevant tools to schedule and manage posts across multiple platforms.
- Deploy both paid and organic social media tactics to maximize reach and effectiveness, managing relevant supplier relationships and budgets.
- Keep up to date with the latest trends, algorithms and best practices for key platforms to drive success.
- Maintain and manage scheduling calendar for the full Business Area including 6 Divisions.
- Be accountable for webpage updates where relevant for the Business Area
- Advocacy, Influencer, Content creator (internal and external) collaborations
- Lead strategy on utilizing Advocacy platforms to amplify ABB Motions presence responsibly across key social media platforms.
- Identify, and collaborate with Influencers & Content creators design, execute and manage social media campaigns to drive engagement and growth.
- Responsible for the quarterly community of practice meetings with social media and digital communications managers at ABB Motion.
**Qualifications**
- To be successful in this role, you’re a self-starter who brings a strong academic foundation with a bachelor’s degr
