Enrollment Senior Marketing Coordinator

Job Description:
Under the general/functional supervision of the Director of Senior Director of Operations and External Affairs in Valencia and the Senior Director of Enrollment Marketing in Boston, the Senior Marketing Coordinator is a temporary full-time position (maternity leave cover, (approximately 6-8 months) that carries out the daily operations of marketing content development and distribution.

The Senior Marketing Coordinator is responsible for supporting the execution of the marketing and communication plans that help generate, nurture, accept, and yield applicants for all academic programs on the Valencia campus (graduate, undergraduate, and summer programs).

The Senior Marketing Coordinator is responsible for completing a variety of initiatives on time. As part of a team of innovative and accomplished marketers, the Senior Marketing Coordinator will collaborate with other marketing leads across enrollment divisions, executing the College’s enrollment vision for Valencia programs, ensuring Valencia programs are well-positioned in the planning for college-wide marketing initiatives, and supporting cross-divisional visibility within Valencia programs outreach wherever possible. This person will work closely with operations and academic program directors to deliver multifaceted communication plans supporting Valencia programs. This person is also responsible for ensuring the implementation of strategic marketing decisions that make an impact on the development of the Valencia campus and future programs.

Some of the primary duties include:
General Marketing- Work collaboratively with the MarCom Director (Valencia), Senior Marketing Cordinator, and the Communications Department (Valencia) to execute marketing plans.- Manage the Berklee Valencia Enrollment marketing budget for Valencia campus programs.- Manage third-party vendor relationships for paid search, advertising, and web for Berklee Valencia.- Analysis of enrollment data, marketing automation stats, database management, and other data touchpoints that pertain to enrollment- Manage and collaborate with internal and external marketing collaborations, partnerships, and sponsorships- Represent Berklee Valencia in Marketing meetings with Boston

Recruitment Marketing- Manage creative and strategy for paid social (Meta) development and Google: execution and analysis in collaboration with the paid social responsible and the Communications department in Valencia and Boston

Tracking and Analytics- Responsible for marketing analytics and tracking of Valencia marketing initiatives in collaboration with the Enrollment Marketing Analytics team in Boston.- Responsible for ensuring that Valencia has the marketing tracking reports (Tableau, Salesforce) to make marketing-informed decisions that align with our enrollment goals.

Salesforce Marketing Cloud & Admissions Communications (under the supervision of the Admissions Department and with the support of the Enrollment Marketing Team in Boston)..- Ensure communications are delivered to and received by each applicant

Website Projects- Define and manage the execution of the campus web strategy and general management of valencia.berklee.edu.- Manage design and development process for new sections/elements of the website, new usability proposals, and back-end improvement.- Manage content development and content management for all program content.- Manage definition and coordination of content management of homepage elements, highlights, news, events, and other communications-related sections of the website.- Management and coordination of SEO in collaboration with external providers.- Manage the relationship with the hosting provider.- Assist in coordinating content managers for all program and not-program content.- Collaborate with relevant teams and create reports and analyze performance KPIs.

Project Management- Management of stakeholders to see project to the end i.e. faculty, departments, colleagues etc

Other duties as assigned.

Key Qualifications- 5+ years of experience in marketing, communications, or enrollment marketing.- Proven ability to manage complex projects and competing deadlines.- Experience managing budgets and media agencies.- Strong digital marketing skills, including familiarity with SEO, paid media, CRM, and analytics platforms.- Proficiency with Salesforce, Tableau, and content management systems.- Strong interpersonal and communication skills; ability to engage stakeholders at all levels.- A strategic thinker and strong executor.- Able to manage high-level priorities with mínimal oversight.- Experience in higher education or the creative industries preferred.- Strong command of both English and Spanish (spoken and written)

Applicants who are both interested and qualified should submit the following materials:

- Cover letter that addresses the applicant’s capabilities and experiences.- A Resume or Curriculum Vitae.- Contact information for at least three professional references