Sportsbook Digital Marketing Executive
hace 5 días
**Company Description**
Rank International (Part of Rank Group) is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino and sports betting with 4 leading brands: YoCasino, YoBingo, YoSports and Enracha.
Our goal is to provide entertainment to our customers with our websites and apps so that they can access our products from their mobile phones, tablets and computers. We offer our own bingo and slots software and also more than 2000 games from the best game providers. With offices based in Ceuta, Malta & Spain we always strive to bring joy and security to our customers. Additionally, we will be launching soon in other regulated markets
Are you passionate about sports and digital marketing? Are you ready to make a significant impact in a growing online gaming company? Join us as our Sportsbook Digital Marketing Executive, where you'll play a crucial role in shaping, executing, and optimising our digital marketing initiatives. Your mission will be to effectively promote our products and services across various channels, driving our company’s success through innovative marketing strategies.
As our Sportsbook Digital Marketing Executive, you will craft and implement strategies to foster lasting digital relationships with our audience. You'll manage our presence on social media platforms like Instagram, Facebook, Telegram, X, and launch targeted online campaigns via Google AdWords and Meta Business Manager to boost brand visibility. Your expertise in SEO, from keyword research to image optimisation, will be key in enhancing our online presence, while your creative content ideas will keep our blogs and marketing materials fresh and engaging.
Collaboration and performance measurement are at the heart of this role. Working closely with our design team, you'll enhance user experience and assets, while also utilising advanced web analytics tools such as Google Analytics, Looker Studio, and FullStory to track and improve our digital marketing efforts. Staying ahead of online marketing trends and updating our strategies accordingly will ensure we remain competitive. Additionally, you'll coordinate tasks for our creative teams using JIRA and maintain strong relationships with media agencies and vendors to maximise our marketing potential
If you’re driven by results and thrive in a collaborative environment, we’d love to hear from you
**Qualifications**
- Fluent in Spanish & English
- 2+ years’ experience in digital marketing for Sports Betting and/or Casino
- Excellent understanding of digital marketing concepts and best practices
- Experience in PPC and programmatic advertising
- Working knowledge of ad-serving tools
- Demonstratable knowledge of web analytics tools (e.g. Google Analytics, WebTrends, AdWords, Optimize, Tag Manager etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
**Additional Information**
We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.
Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.
We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.
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