Senior Web Data Analyst

**IRC225384 - SENIOR WEB DATA ANALYST**

At Eni we are looking for a **Senior Web Data Analyst **for our **Plenitude Iberia **offices in **Madrid **. You will be responsible for the design, development and growth of innovative digital products, reporting directly to the Digital & Communication Manager. You will be in charge of defining a data strategy and the consequent implementation of tracking systems, with a complete vision of the whole data cycle such as collection, analysis and visualization, while interacting with figures from the business and IT area in order to find the best solution in terms of efficiency and accuracy.

**About Plenitude Renovables**:
Plenitude is an energy benefit company that integrates the retail business and renewable generation with self-consumption and electric mobility solutions, providing electricity and gas to more than 10 million homes and businesses across Europe, which offers a range of great career opportunities for the whole team. This membership represents a major European project to integrate the renewables business with the retail business, which will allow us to progressively increase our offer of services, infrastructures and green energy for our customers, providing our team with greater professional projection and growth.

**As a member of the Digital & Communication Department, you will be responsible for**:

- Supporting business figures (PO, digital marketing manager, acquisition manager, media manager) in defining an effective tracking strategy, by sharing guidelines and requirements with IT.
- Constantly verifying the consistency of shared tracking solutions, contributing to the definition of a stable framework
- Monitoring the performance of key digital assets (web portal, app, landing pages, social media), with a focus on Google Analytics.
- Supporting business analytics through reports and dashboards in Google Data Studio and other data visualisation tools.
- Managing data layer and tracking through Google Tag Manager.
- Analysing user behaviour to gain useful insights to improve user experience and increase lead generation/acquisitions.
- Suggesting strategies to improve site performance through tracking/debugging solutions and pixel/cookie optimisation.
- Possessing advanced knowledge of digital advertising players, the Google Marketing Platform, and having proven experience in creating media dashboards, reconciling data from different sources.Writing behavioural and business analytics data-viz documents.

**This is the opportunity for you if you have these skills and requirements**:

- Knowledge of HTTP, HTTPS and client/server protocol, cookie management and cookie centre implementation.
- Advanced knowledge of Google Analytics, Data Studio, BigQuery and Google Tag Manager.
- Experience working in multinational environments
- Proven experience in the sector.
- Fluent in English and Spanish. Italian is a plus.

Desirable requirements:

- Knowledge in A/B/multivariate testing tools and competencies in test design/measurement for conversion rate optimization.
- Knowledge of Commanders Act tag manager.
- SEO and audience measurement tools: Semrush, Similar Web, Statista and similar.
- Understanding of the dynamics and/or knowledge of AngularJS, ReactJS and other frameworks.
- Basic knowledge of Python and APIs.
- Experience in eCommerce, digital retail (insurance, telecommunications, banking, etc.).
- Knowledge of the energy sector is a plus.
- Analytical skills and competencies across the GA 360 - GA4 stack, with excellent communication skills and familiar with building and measuring media funnels, data models and conversion optimisation metrics.Strong passion for data, marketing technology, technologies in general and the world of user experience.

**Location**:
Madrid, Spain

**Contract Type**:
Permanent

At Eni we believe in enterprising people, capable of making a difference and making their contribution with passion and innovation, to respond to the global challenges of the energy transition. For us, the skills and attitudes of each individual, continuous training, and diversity and inclusion are fundamental. We promote flexible ways of working with particular attention to well-being, welfare and work life-balance.

Whatever your ambition, at Eni you can find the tools to make it happen.

**_Energy for action takers
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**IRC225384 - SENIOR WEB DATA ANALYST**

En **Plenitude **nos gustaría incorporar **Senior Web Data Analyst **para dar apoyo al departamento de Digital & Communication en nuestras oficinas en **Madrid **, **España **. Reportando directamente al manager de Digital & Communication, la persona seleccionada se encargará principalmente de definir una estrategia de datos y una consecuente implementación de sistemas de seguimiento, con una visión completa de todo el ciclo de los datos, así como de interactuar con figuras del área de negocios y IT para encontrar la mejor solución en términos de eficiencia y precisión.

**Acerc