Hematology & Biosimilars Marketing Technician

Role Profile Hematology & Biosimilars Marketing Technician

Reporting To Commercial Lead Hematology & Biosimilars

ROLE PURPOSE
- Support Marketing team (Commercial Strategy Managers of Hematology & Biosimilars)
- Responsible for supporting the pre-launch and launch of new assets
- The role will require the development and implementation of a blueprint allowing Pfizer to provide access to patients while not scaling traditional go-to-market approach

KEY DIMENSIONS
- Support the development and/or implementation of best-in-class customer strategies that meet business needs in the country aligned with Global
- Support new launches as required
- Coordination and support of new digital campaigns and Integrated Customer Engagement Model (ICEM) initiatives, in order to complement traditional approaches
- Management of internal operational procedures when supporting commercial activities
- Close collaboration with local commercial brand leads
- Support portfolio growth and associated revenues by managing risks, identifying opportunities and making timely decisions that maximize the franchise business potential

Key Accountabilities

Resource allocation:

- Support the development and execution of the brands operational plan
- Accountable for the planning, spending and controlling local budget

Customer:

- Develops/support customer focussed strategies/initiatives for respective brands
- Seeks and develops customer and market insights through direct/virtual customer contacts
- Helping maintenance and development of cooperative groups and medical societies
- Accountable for key customer/hospital relationships in line with brand needs

Policy:

- Provides appropriate level of support to market access activities, as defined by Commercial Lead

Culture:

- Participation in activities across functions (medical, sales and access), where collaboration is needed to achieve success.
- Ensures compliance with all regulations, codes of practice and SOPs across all marketing plans and activities

Skills, Knowledge, QUALIFICATIONS, Experience
- Understanding of hospital environment
- Identification of opportunities to align with customer needs to drive brand strategy
- Preferred degree level qualification in science, marketing or business
- Experience 1 year in sales, medical or marketing will be valued
- Effectively working in a matrix multi-cultural organization desired
- Works towards common goals by supporting, encouraging and sharing information with colleagues.
- Develop new ideas and questions the status quo.
- Ability to balance short term needs and long term vision.
- Strong interpersonal skills required as well as communication and presentation skills
- Positive “Can do attitude” with self-motivation, energy and drive

LI-PFE

Purpose

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

Marketing and Market Research