Launch Lead

hace 4 días

Barcelona, España AstraZeneca A tiempo completo

In the BBU, we turn ideas into life changing medicines. Working here means thinking big and working together to make the impossible a reality. We’re passionate about the potential of science to address the unmet needs of patients around the world. We commit to those areas where we believe we can really change the course of medicine and bring big new insights to life.

In our ever-changing environment the importance of finding a blend between innovation and new ways of working while keeping focus on the core principles for impactful interactions with our external customers is more important than ever. In short, launch success is at the centre of for the long-term success of patients, for the societies overall and for the BBU.

The Global Business Excellence function forms part of Global Insights & Business Excellence and is the Global BBU function that;
- Develop global pre-launch frameworks, set launch guidelines, and develop and track pre/post launch KPIs, ultimately securing that that the BBU maximise the potential of each asset to the benefit of patients and for AstraZeneca.
- Outlines the commercial capabilities need for future success, secure that these capabilities are developed across the BBU markets/functions, and that owns the assessment of the quality of the execution of these capabilities.

The vision for Global Business Excellence is to support the BBU 2030 Ambition with a relentless focus on securing pre-launch excellence, future proofing BBU performance with elevated world class capabilities, and transforming care pathways.

As global launch lead, the overall responsibility is twofold, securing launch readiness and drive launch uptake. In the pre-launch phase, the launch lead is responsible for;
- Embed the BBU launch framework and outline brand aligned launch guidance.
- Drive use of LaunchPAL, track global and local progress across key areas.
- Set and track pre-launch KPIs and conduct Launch Readiness Reviews with local affiliates.
- Outline brand capability plans aligned to brands with global brand VP.
- Set resources guidance and conduct resource assessments based on MTP submission.

During the post-launch phase, the Launch Lead is accountable for:

- Post-Launch reviews with key markets to secure that needed actions are taken to further catalyse launch uptake.
- Conduct triangulation analysis between performance metrics and diagnostic metrics e.g., ATU, SAS & iCAST, to track launch progress, drive needed actions and share best practice.
- Review and launch brand capability plans in alignment with global brand VP.
- Lead above market diagnostic reporting securing that needed adjustments to global strategy take place.

The Launch Lead reports into the Head of Global Business Excellence supports BBU Global Brand Teams, Regions, and MCs, with priority on Top8 MCs. The Global launch lead team overall consists of a team of 7 FTEs.

**Essential Skills & Experience**:

- Significant experience in biopharma industry, with a strong preference for experience from BUD / marketing manager roles.
- Strong TA expertise (CVRM or R&I, V&I) and track record of successful launches
- Proven ability to drive performance and track record of successful P&L ownership.
- Strong influencing skills and collaborator management, including at an Executive Level
- Experience in outlining and pulling through brand strategy
- Understanding of and adaptable to working variances of different countries and different cultures
- Demonstrated ability to manage and lead teams in a complex matrix organisation.

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