Senior Marketing Data Analyst
hace 3 días
**Who Are We?** Welcome to **Welltech**—where health meets innovation As a global leader in **Health & Fitness industry**, we’ve crossed over **220 million installs** with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over **700+ passionate professionals with a presence across 5 hubs**. **Why Welltech?** Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. **What We're Looking For** We are seeking a **Senior Marketing Data Analyst** to enhance and scale our Paid Social channels, with a focus on** Meta Ads**. This individual will leverage data insights on how to use the platform efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI and other metrics. **Key Responsibilities**: - Carry out complex analysis of datasets and conduct appropriate data validation - Work with business requirements, detail them into analytical reports/ad-hocs - Improve and develop tracking setup of Meta Ads and other AdNetworks - Reviewing marketing results to improve performance (like revenue increase, reach, or engagement) - Collaborate with team members on business results and drive the impact of data-driven decisions - Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported **Required skills**: - At least 3 years in Marketing/Data analyst role - Knowledge of SQL - Familiarity with data warehousing and ETL/ELT pipelines - Ad networks tracking setup experience (logic setup, communication with developers/GTM) - Experience with visualization tools such as Tableau/Looker etc - Understanding of marketing metrics, funnels, cohort analysis. - Strong in mathematics and quantitative analysis with a passion for numbers and data - Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results - Understanding of UA funnel (knowledge on how to work with SRNs and non-SRNs) - Understanding of attribution models. - English Upper-intermediate — verbal and written **Nice to have**: - Familiarity with **MMP, GA4, Firebase, SKAdNetwork** - Knowledge of Python (numpy, pandas, scikit-learn, etc.) - Knowledge of data design/ data modelling - LTV estimation experience - Clarisights familiarity Recruiter call -> Meet a team member -> Skills assessment-> Meet the Leadership team **Why You’ll Love Being Part of Welltech**: - ** Grow Together**: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. - ** Lead by Example**: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. - ** Results-Driven**: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. - ** We Are Well-Makers**: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality **Check out some of our products
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