Marketing Intelligence

Pets are our passion, safety is our promise and progress is our pledge. We work smarter, not harder. As a result, we’re widely known as a ‘Best Place to Work’. We make some of the world's most popular and trusted food brands and are committed to advancing the science, health and food products for pets.

**Position Snapshot**
- Esplugues de Llobregat, Barcelona.
- Level: H
- Nestlé Purina Petcare, Barcelona, Spain

**Position Summary**

To manage and provide regular reporting and analysis to the Pet Food category team, leveraging all sources of syndicated data. To provide business information systems to facilitate use of all consumer data

**Key responsibilities**
- Provides business information systems to facilitate use of all consumer data (Audit, Panel etc.) for an above market use. Analyses multiple data sets and creates output that helps inform the business about market dynamics and competitive activity (not limited to Nielsen, IRI, GFK, Kantar but also Euromonitor & other sources)
- Responsible for data quality, database management and dashboards. Creates new and improved techniques/solutions for data collection, management and usage - including PBI. Trains internal stakeholders to maximize utilization of developed tools and platforms
- Liaises with the markets in a planned and organized way to integrate additional local data and input in order to improve robustness and representativeness of the analysis. Liase with Finance and other relevant functions for specific analysis, models, scenarios and tracking tools.
- Define the roadmap to get to omnichannel market data view. This implies ability to integrate different sources of data to get the holistic view of the market and give recommandation to business how to do it. In particular the expertise to integrate specific data for eCom, specialist and vet channels.
- Contribute to the annual Market Share target (bonusable and not) set up for all the markets, supporting Insight, Data and Analytics director, Innovation and Portofolio strategy director and Finance, providing all the analysis needed and coordinating the markets' input and forecast.
- Interacts with ASL/IBS at Nestlé to bring further efficiencies, quality and automation to our reporting systems.
- Budget Management - contributes to management of overall European syndicated research budget and works with local insights managers, NiM and Nestle centrally to optimize contracts (costs and services) on all syndicated data.
- Coordinates and implements with research partners the extra-analysis needed and guarantees the quality of processes and analysis.
- Communicates effectively throughout the business, brings credibility and objectivity.

**What will make you successful**
- At least 6 years experience in continuous & syndicated research at Nestlé or equivalent FMCG or syndicated data supplier (like Nielsen, IRI), Experience in FMCG is a MUST.
- Experience with retail audit AND household panel data is an MUST.
- Familiarity with Nielsen GTC or similar database. Familiarity with PBI or similiar platform.
- Structural thinking, highly developed analytical skills, ability to work with large amount of data, analyize relationships and interprete numbers. Experience in building databases, dashboards and reporting. Experience in integrating data from different sources (including Euromonitor estimates and trends, Brand Health Tracking, E-commerce data) to have the best possible view of the category and channels
- Interested in building new tools & system to improve quality of our analysis and data visualization, digitally savvy
- Curious about FMCG dynamics, channels, markets, shoppers macro trends and willing to share thought-pieces appropriately as well as the most updated news in the industry of Market intelligence data
- Experience in negotiating yearly contracts and dealing with Syndicated Research Partners to extract maximum value
- English language skills a MUST, a second Europe language a PLUS.