Senior Manager, Frontline Marketing

hace 5 días

Santa Cruz de Tenerife, España Coca-Cola A tiempo completo

**Front-Line Marketing Portfolio Manager will**:
Managing bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and Campaigns) in partnership with C&CL (Customer and Commercial Leadership) and Franchise Leadership.

Actively work on market development to ensure the right implementation of projects

Provide market input for the development of OU- and market-level Innovation projects

Provide input to localization and real-time amplification of IMX campaigns within the Franchise units

Support / execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX)

Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers

Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

**Experience**

Mkt and leadership experience (7-10 years)

Business, commercial and financial acumen

Experience working in cross-functional and cross-geographical teams is preferred.

English and Spanish are required;

**Work Focus**

Ability to provide franchise unit-level input on marketing plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary

Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda

Ability to lead negotiations and alignment with key stakeholders

Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers

Ability to identify needs for campaign localization or customization as necessary

Ability to support, execute media buying (in partnership with Mkt procurement and IMX), as necessary

**Communication Focus**

Role will require communication with OU Frontline Marketing Lead and the regional lead, and IMX & C&CL teams.

Role will also interact frequently with Bottlers and external parties

**KEY KNOWLEDGE REQUIREMENTS**

**MASTERY OF (REQUIRED)**

Marketing Activation/Execution

POS and Experiential Marketing

Relationship Management within External Stakeholders

Strong Team Player

Growth Oriented Thinking

**BROAD EXPERTISE ON - Good to have**

Market Dynamics in Franchise Unit

Media Buying

Consumer Insights

Strong Financial and Commercial Acumen

**Skills**:
Brand Activations; Campaign Development; Marketing; Communication; Relationship Building

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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