Consumer Insight

hace 2 semanas

Madrid, España All We Wear Group A tiempo completo

**Who we are...**
AWWG is the global fashion group which integrates the brands Pepe Jeans London, Hackett and Façonnable, and is the licensed distributor for Tommy Hilfiger and Calvin Klein in Spain and Portugal.

**The Project**
As Consumer Insights and Loyalty Director, you will play a key role in understanding customer behavior, preferences, and expectations to inform the development and enhancement of loyalty programs. You will lead the strategy and execution of loyalty initiatives, leveraging consumer insights to drive customer engagement, satisfaction, and retention.

**What will the role entail?**
- Develop and implement strategies for collecting, analyzing, and interpreting consumer data to gain valuable insights.
- Utilize market research, surveys, focus groups, and other methodologies to understand customer preferences, needs, and trends.
- Lead the development and execution of comprehensive loyalty program strategies aligned with business objectives.
- Use consumer insights to identify opportunities for program enhancement and personalization.
- Collaborate with marketing, sales, product development, and customer service teams to integrate consumer insights into loyalty program design and execution.
- Work closely with IT and data analytics teams to ensure seamless integration of consumer data into loyalty initiatives.
- Data Analysis and Reporting of loyalty program performance metrics and consumer data
- Collaborate with the marketing team to create compelling campaigns that leverage consumer insights to drive program awareness and participation.
- Ensure consistent and effective communication of loyalty program benefits to customers.

**Corporate benefits**:

- Great international working environment.
- A exciting position on a strategic department
- Discount on the brands of the Group.

**What do we expect from you**:

- Proven experience in consumer insights, loyalty program management, or a related role.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Familiarity with customer relationship management (CRM) systems and loyalty platform technologies.
- Ability to lead and collaborate with cross-functional teams.

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