Marketing Coordinator

StraighterLine is seeking a full-time Marketing Coordinator to support the Marketing Department.

**Responsibilities**:

- Support the planning, design, creation, and execution of multi-channel marketing campaigns for both demand generation and lead nurturing programs.
- Design and build dashboards using data from multiple sources, calculate ROI, and report on performance across channels and against established KPIs.
- Perform analyses and make recommendations to optimize demand generation and engagement efforts, channel utilization, and customer journeys.
- Effectively synthesize data into actionable information and communicate insights in an easily understandable way through presentations and written communication.
- Assist in onboarding new brands with disparate data sources into a connected cohesive marketing reporting environment.
- Gather and interpret market and competitive intelligence including competitive marketing campaign tactics, and specifically within the education industry sector.
- Assist in maintaining data integrity in existing market automation and intelligence platform(s) to drive better analytics and reporting capabilities.
- Collaborate within the Marketing department to offer project management support and on-time asset or project delivery.
- Perform additional ad hoc analysis, as needed, and other related duties, as assigned.

**Qualifications**
- Bachelor’s Degree in Business Administration, Marketing, Analytics, Market Research, or equivalent required.
- 2-3 years of experience in marketing with hands-on experience tracking, managing, and reporting on multi-channel marketing campaigns.
- Proficiency with Microsoft Office suite and Advanced process efficiency skills with extensive knowledge in Microsoft Excel.
- Demonstrated success using metrics to improve engagement, consideration, and conversion by audience segment/persona.
- Knowledge and use of Google Analytics (GA4) and Google Tag Manager to pull insights for website marketing on website use, conversions, and down-stream metrics.
- Experience with marketing campaign automation and CRM platforms, e.g. HubSpot; Salesforce.
- Ability to work collaboratively in a creative environment while keeping multiple projects on schedule.
- Ability to forge strong interpersonal relationships within the department, with other departments, and with external audiences.
- Demonstrate a high degree of professionalism, enthusiasm, and initiative on a daily basis.
- Experience working with mínimal direction, with a keen ability to leverage business sense to guide decision-making.