Marketing Manager Iberia

hace 2 días

Madrid, España Software AG A tiempo completo

About the job

The Marketing Manager is a broad and dynamic B2B marketing role in the technology sector - with fantastic opportunities to learn and develop, drive team success and be an important part of a company transformation.

You are responsible for all aspects of marketing in Iberia related to planning, budget, infrastructure, strategy execution, measurement & data management.

You will ensure the efficient and scaled operation of the marketing function and its link through to sales and revenue, leading and executing a strategic marketing plan and working with other members of the Global and Regional Marketing Organisations.

You will develop great intelligence on the market opportunity, our customers, prospects, and the competition. You will also drive important marketing processes, such as marketing automation, analytics, account-based marketing, demand generation, content marketing and communications.

A self-starter, you will pose new ideas and process improvements and be able to switch between different aspects of the marketing funnel at pace. Most importantly, you will have a passion for learning about and helping to improve the practice of modern digital marketing at Software AG.

In return, you will have a fantastic opportunity to build a rewarding and interesting career.

Essential Job Functions
- Develop, lead, and execute a strategic marketing plan in close collaboration with sales for the allocated geographies and their respective revenue objectives
- Hands-on experience with rolling out an inbound marketing strategy is an absolute must.
- Implement, manage and improve the performance of our marketing automation strategy and marketing processes in Iberia
- Implement successful omnichannel marketing campaigns which will boost our performance in lead generation, pipeline creation and pipeline acceleration through to revenue impact
- Develop and refine our data-gathering processes, surfacing insights to inform marketing strategy and content creation
- Develop, manage and maintain overall marketing and campaign-specific performance dashboards and reporting, including attribution and ROI
- Forecast, track and report marketing investment

Key Competencies
- Demonstrable marketing experience in support of multiple business units and highly matrixed organisations
- Knowledge of marketing automation, CRM & analytics
- Attention to detail and thoroughness, with strong editing skills
- Strong written and oral communication skills
- Excellent project management skills
- Ability to work with varied groups and individuals at all levels, internally and externally, including executive management, customers, and partners

Desirable Qualities
- Solid knowledge of the latest digital marketing techniques, channels and trends (SEO, SEA, Social, intent based marketing, retargeting,) particularly in a B2B software / SaaS environment
- Results orientated
- Self-motivated with a desire to exceed
- Tenacious problem solver and taskmaster
- Strong work ethic with a sense of urgency
- A master of bachelor degree (or equivalent) from a reputable university

About Software AG

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