Product Marketing Manager

**Job Title**: Product Marketing Manager - Fundraising and Community Building
**Team**:Communications & Marketing

**Contract**: Permanent

**Level**:Intermediate
Please refer to our Capability Framework
**Location**: Belgium, Germany, Italy, Netherlands, Poland, Spain, UK

**ABOUT US**

At Climate-KIC, we are wholeheartedly committed to building a diverse and representative team and an inclusive workplace that values different life experiences and perspectives, and we encourage personal development, learning and growth.

Don’t let Imposter Syndrome stop you from applying

Climate-KIC (Knowledge and Innovation Community) is Europe’s foremost climate innovation initiative, entrusted by the European Commission to catalyse transformation through innovation. Headquartered in Amsterdam, with circa 160 people distributed all over the EU, Climate-KIC leads and orchestrates innovation with a community of more than 400. Together we conduct activities in 39 countries. We partner with cities, regions, governments and communities with the highest climate action ambition; providing the framework and expert support to holistically manage the complexity of climate change and deliver accelerated climate action.

Climate-KIC operates as a not-for-profit platform working through public-private partnership, wielding both public and private funding. We consist of 3 Legal entities: a Dutch BV Holding company (for profit) with 14 branches in European jurisdictions, providing grant management, innovation orchestration services, and impact investment advisory owned by a Dutch-based foundation with charity status - Climate-KIC International Foundation. Historically, we have been funded by our founder and core funder, the European Institute for Innovation and Technology (EIT), but we are currently transitioning to a multi-funder model.

**ABOUT THE ROLE**

We are seeking a dynamic and strategic Product Marketing Manager to lead the development and execution of marketing strategies that enhance our fundraising efforts and foster community building.

This role requires a blend of product marketing expertise and a passion for social impact, aiming to drive product awareness, adoption, and engagement within our target communities.

**Key Responsibilities**:

- Develop and Execute Marketing Strategies: Create and implement comprehensive marketing plans that align with our fundraising targets, communications goals and community engagement objectives.
- Product Positioning and Messaging: Develop compelling product messaging and positioning that differentiates our offerings in the market and resonates with our community, including product marketing briefs, messaging documents, competitive positioning to support fundraising efforts and compelling engagements for the community.
- Go-to-Market Planning: Lead the development and execution of go-to-market strategies for product features and updates that drive engagement and adoption including coordinated campaigns and events.
- Community Engagement: Collaborate with community managers to develop and implement strategies that increase and enhance community engagement and support fundraising initiatives.
- Performance Analysis: Analyse the effectiveness of marketing campaigns and initiatives, utilising data to inform future strategies, drive experimentation, identify growth opportunities and improve outcomes.
- Market Research: Conduct thorough market research to identify customer needs, preferences, and trends within the fundraising and non-profit sectors.
- Cross-Functional Collaboration: Work closely with product development, Strategic

Partnerships, Community and support teams to ensure alignment and effective communication across departments.

**Key Working Relationships**
- Communications and Marketing Orchestrator
- Strategic Partnerships team
- Climate-KIC Hub Lead
- Communications and Marketing Team
- Community Team
- Leadership Team
- Delivery teams
- Deal Desk and Programme Management Office

Climate-KIC - Associate Director Strategic Partnerships - January 2025 3
- Multi-stakeholder engagement across the organisation
- Funders, including EU bodies, national and regional governments, philanthropies and private

funders, corporate partner

**ABOUT YOU**

philanthropic investors, family offices, and HNWIs.

**Qualifications**
- Educational Background: Bachelor’s degree or comparable education or on the job experience in Marketing, Business, Communications, or a related field.
- Experience: At least seven years of experience in product marketing, preferably within the non-profit or fundraising sector.
- Strong understanding of marketing strategies and tactics related to fundraising and community engagement.
- Excellent understanding of multiple revenue streams, both public and private

**Skills**:

- Proficiency in marketing analytics tools and platforms.
- Fluency in English, excellent written and verbal communication skills, and any additional European languages are a benefit.
- Strong