Pricing Analyst

**The Role**

**Pricing Analyst**

**Madrid - Altadis, in Madrid Central Office**

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The Pricing Analyst role will develop clear points of view on how pricing can be optimised across the Iberia Cluster (Spain, Portugal, Canary Islands) within guidelines provided by Group, will be responsible for ensuring findings are translated into a positive impact on pricing outcomes in pursuit of share and profit goals. This is a highly commercial role within the Cluster Insights & Intelligence team. The Pricing Analyst will use their pricing and profitability modelling expertise to proactively highlight optimisation opportunities in relation to share and profit goals. The pricing analyst needs to be in constant coordination/ interaction with other parts of Insights &Intelligence cluster CORA team, cluster finance team and also with I&I from other markets, in order to coordinate analysis etc. (in occasions data gathering or even analysis itself could be run by market I&I if needed).

**Principle Accountabilities**
- **Competitor Pricing Intelligence. **Review the Competitor Pricing Intelligence framework to understand best practice ways of working. Utilise market reports, competitor financial analysis, and competitor strategy & profit pools data to understand the historical and current pricing strategy of ITG’s rivals.
- **Assess Competitors Excise Tax Str** Oversee the gathering of data on competitors’ excise tax strategy by the Sales and Marketing Support Executives.
- **Conduct Pricing Studies & Research. **Develop a globally consistent approach to conduct pricing studies (e.g. conjoint analysis). Conduct pricing studies and understand elasticity implications
- **Conduct Historical Price Analysis**. Identify and analyse the historical consumer reactions to pricing changes. Conduct pricing trend and brand move analysis. Utilise this research to gain a detailed understanding of price sensitivity in market. Clearly communicate key pricing insights and develop recommendations to the business in the most appropriate format for the audience.
- **Conduct Pricing & Excise Tax Analytics **Review and assess the scenario modelling guidelines developed by the Group Sales Finance. In conjunction with Finance, set up a pricing and excise tax model and gather relevant data to enable the Pricing Manager to conduct effective scenario modelling.
- **Develop Local Pricing Strategy & Tactics.** Review the global positioning guidelines set by the Group Portfolio Strategy team. Utilise scenario analysis and pricing research to identify optimal price points for each market.
- **Ensure each price point decision should consider the likely consumer and competitive reactions to price changes and meet all criteria for regulatory compliance.** The pricing tactics must align with the objectives of Group pricing policies as outlined in the global price positioning guidelines. Where price changes are put into effect, document the amendments, and update the price list to ensure visibility of changes.

**Additional Accountabilities**
- **Determine New Product Price & Margin**. Submit the concept and final PIDs for new product costings.
- **Develop Local Pricing Strategy & Tactics. **Establish the optimal price for each market to allow for geographical variations within defined positioning guidelines. Ensure price moves do not trigger destructive industry economic behaviour and the price is based on transparent data analysis. Develop rate case and escalate pricing decisions outside of defined thresholds
- **Develop Local Excise Tax Strategy. **In conjunction with Corporate and Legal Affairs and Cluster Finance, conduct analysis of ITG’s excise tax position. Identify ways in which the tax position can be optimised in specific markets. This will inform the development of the local excise strategy by Cluster Finance RGM.
- **Develop Pricing Roadmap **(3 yr). Review the portfo