Copywriter (Enterprise)

**Copywriter (Enterprise)**:
**About Product School**:
Product School is the global leader in product training, with a thriving community of over two million professionals. We offer live, online certifications taught by Product Leaders from top Silicon Valley companies like Google, Meta, Netflix, and Amazon. In addition to certifications, we host ProductCon, the world's largest product management conference, and produce The Product Podcast, a leading podcast for product professionals.

Founded 10 years ago, Product School was bootstrapped for the first 7 years before raising $25 million from Leeds Illuminate. We are proud to be a profitable, fast-growing company shaping the future of education.

**Joining Product School means**

you're coming aboard at an exciting time: we have established an incredible product with a strong product-market fit that is beloved by customers, (check out our reviews on Course Report, Yelp, and Quora). We need you to help supercharge our momentum to accelerate our growth.

**The Role**:
As part of the Marketing team, the Enterprise Copywriter will take ownership of developing, managing, and optimizing high-value content for Product School's enterprise audience. You will be responsible for crafting compelling white papers, research reports, case studies, blogs, and other long-form content that positions Product School as a thought leader in the product management space. Your work will play a key role in driving engagement with enterprise decision-makers, supporting sales efforts, and establishing credibility in the industry.

This role is perfect for someone who:

- Excels at B2B content marketing and creating data-driven, research-backed white papers, reports, and case studies.
- Understands how to tailor content to enterprise buyers, including C-suite executives and decision-makers.
- Thrives in a fast-paced, collaborative environment and can execute independently while iterating based on performance metrics.

**What you'll do**:

- **Enterprise Content Strategy & Development**:

- White Paper & Report Creation: Develop in-depth, research-driven white papers, thought leadership pieces, and industry reports tailored for enterprise buyers.
- Case Studies & Success Stories: Write compelling case studies highlighting the impact of Product School's programs on enterprise clients.
- Content Optimization: Ensure all content is engaging, authoritative, and aligned with Product School's brand voice and messaging strategy.
- Market Research & Insights: Collaborate with internal teams to extract insights from industry data, surveys, and customer success stories to inform content.
- **Lead Generation & Sales Enablement**:

- Enterprise-Focused Lead Magnets: Develop content assets that drive lead generation and nurture enterprise prospects through the sales funnel.
- Collaboration with Sales & Demand Gen: Partner with sales and marketing teams to ensure content aligns with enterprise outreach strategies.
- On-Page Conversion Optimization: Work with digital marketing teams to optimize enterprise content for engagement and lead conversion.
- **Content Distribution & Performance Tracking**:

- SEO & Thought Leadership: Optimize white papers, blogs, and reports for search visibility and industry credibility.
- Analytics & Performance: Track key engagement metrics to evaluate content effectiveness and recommend improvements.

**This role could be a good fit for you if**:

- You have 5+ years of experience in enterprise/B2B content marketing, focusing on white papers, research reports, and case studies.
- You have a strong understanding of enterprise buying cycles and how content influences decision-makers.
- You're a strategic storyteller who can translate complex industry insights into compelling, well-structured narratives.
- You have experience working on cross-functional marketing initiatives and collaborating with sales teams.
- You're a self-starter who can propose solutions, not just identify problems.
- English is your first language, and you have produced SEO optimized content in English for the past 5 years, with excellent grammar, research, and attention to detail.
- Bonus points:

- Experience in the Product Management or EdTech space.
- Strong familiarity with SEO tools, lead nurturing strategies, and enterprise demand generation.
- Ability to interpret content analytics to drive strategic decisions.

**The perks**:

- **Remote First** - _our team works remotely across multiple countries and time zones_
- **Medical, Dental, and Vision Coverage in the US** - _support for additional coverage is available in Spain_
- **Company Team Offsites and Coworking** - _we believe that remote-first doesn't mean remote-only_
- **Free Product School Course Offerings** - _we offer a range of courses and certifications worth $15,000 that we readily encourage our employees to explore_
- **Monthly Internet Reimbursement -**_we support our team, wherever they're working from_
- **Parental leave**

**EEO