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Senior CRM Executive
hace 3 semanas
What's your new role about?
Do you know, love and enjoy all things sport and CRM? Do you enjoy leading within a fast-moving, environment?
As an experienced CRM Professional, you will lead the definition and execution of the CRM and Retention strategy for Spain. A passionate sports fan with an intuitive understanding of customer experience, you'll harness your knowledge in digital & mobile CRM to run a program of personalised communications that strengthen our relationships with customers and drive engagement on our platform.
You will have experience setting up and operating marketing technology platforms to deliver highly personalised and relevant direct communications. With strong analytical skills you will be comfortable translating complex data and insight into simple and meaningful customer initiatives and communications.
**As English language proficiency is a requirement for the role, please submit a CV written in English.**
As our new Senior CRM Executive, you'll have the opportunity to:
- Develop and continually optimize the local CRM strategy, including customer journey optimisation, in alignment with the global strategy, to deliver personalized customer experiences throughout the entire journey.
- Own the execution of the strategy supported by central and local resources. Work together with the wider Marketing Team in the region, local Customer Service and local Programming.
- Provide regular analysis & reporting on success metrics (e.g. customer conversion, engagement/ retention, win-back) to the business.
- Develop deep understanding of our customer base and share these insights with the wider Marketing, Product, Editorial and CS team.
You'll have:
- Experience leading CRM initiatives (brand or agency-side) from end-to-end (strategy to day-to-day execution, analysis/ reporting)
- Strengths in problem solving, issue-resolution, ability to work in a deadline-driven dynamic work environment, attention to detail, and ability to multitask.
- Proficiency with Marketing Automation Technology Platforms.
- Understanding of engagement and retention metrics.
- Ability to thrive in a fast paced, innovative and collaborative international environment
