Business Unit Director, Iai, Iberia

Overview:
**Summary**

Has overall responsibility to establish, drive & execute the Inflammation & Autoimmunity (IAI) strategy for the country. To build the operational structure & drive the launch of Incyte’s first dermatology brand, followed by subsequent launch products. To define & execute the business plan for IAI products in the market including delivery of medical, VAP and commercial goals, annual financial targets, driving cross functional strategies & tactics in line with regional IAI business strategy. To build and maintain a strong Incyte culture and team spirit for IAI locally.

**Duties and Responsibilities**
- Lead, develop and implement market entry strategy & Go-to-Market plan for Incyte’s first dermatology brand
- Ensure plans are executed on budget and on time
- Drive commercial activities to meet annual revenue targets
- Build a team with the right experience, belief and motivation to drive a successful launch
- Work cross functionally with local and regional colleagues to define & execute the optimal commercialization & reimbursement strategy
- Enable early sales opportunities from approval of marketing authorization (in accordance with local compliance/medical/legal)
- Drive development of the annual country brand plan and prepare accurate product sales forecasts
- Provide support and guidance to the medical affairs director for the execution of the medical plan and tactics
- Partner with the country medical director to ensure medical activities are appropriately supported and executed according to the medical plan
- Lead, drive & develop educational programs, advertising, promotion and sales aids in accordance with the annual brand plan in partnership with external agency partners
- Ensure Incyte participation & presentation at congresses, meetings and physician trainings, incl appropriate booth and educational materials
- Ensure Incyte relationships with local PAGs are developed effectively and are compliant
- Understand and map the local/regional/national funding, clinical and access decision processes and identify all key VAP stakeholders
- Lead, develop and execute customer strategies, segmentation & targeting to optimize field deployment in partnership with sales and medical teams
- Work closely with other IAI BUD’s across Europe to share learnings and best practice
- Cooperate actively with the other members of the local leadership team
- Contribute positively to a strong culture of business integrity and ethics
- Act within compliance and legal requirements as well as within company guidelines

**Requirements**:

- Life Sciences or similar relevant degree or equivalent professional qualification
- More than 10 years of experience in promoting specialist pharmaceutical products - preferably in dermatology/immunology/auto immunology and in a national role
- Demonstrated track record of specialist sales, product management and first line sales management
- Market access experience is desired
- Strong team player
- Very strong communication and presentation skills
- Professional appearance
- Strong knowledge of industry compliance rules and requirements
- Self-motivated entrepreneurial mindset
- Good IT-skills
- Fluent in local language and English

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.

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