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**Routal** is driving a revolution in last-mile logistics, where low emissions, resource optimization, and process automation converge in a unified platform. Born in 2020, our SaaS platform is a work in progress, evolving daily to provide customers with the ultimate last-mile delivery experience. Our mission is to offer affordable tools that empower companies of all sizes to enhance their field operations. Routal’s Planner, our platform, allows companies to plan deliveries, optimizing routes and boosting driver performance. We recognize that significant goals require an exceptional team. We're on the lookout for passionate individuals who strive to be the best in their field every day. Join us, and together, let's redefine logistics Job description **About Routal** Routal is redefining the last-mile logistics paradigm. We combine low emissions, resource optimization, and process automation into a single, powerful platform. Born in 2020 as a SaaS solution, we are on a mission to provide affordable, elite-level tools that help companies of any size improve their planning and execution experience. Our platform, **Routal Planner**, enables businesses to digitize their operations, optimize routes, and drastically improve driver performance and SLA compliance. We know that big goals require a great team. That’s why we’re looking for passionate builders who want to be the best at what they do. We are a lean, high-performance team based in Barcelona that despises bureaucracy and believes in continuous iteration. **About the Role** We are not looking for just another marketer. We are looking for a **strategic partner to join our Management Team**. As the **Head of Go-to-Market**, you will be responsible for turning Routal into a predictable growth machine. You will own the revenue engine, connecting Product, Sales, and the Market. You will have full autonomy to build and execute the strategy that takes us from our current stage to the next level of scale. This is a **Strategic Lead role** with a "builder" mindset. You will sit at the decision-making table with the Founders but will also roll up your sleeves to launch campaigns, refine messaging, and close gaps in the funnel. **What you’ll be doing (Key Missions)** You will orchestrate the growth strategy, working cross-functionally to align the entire organization around revenue. - **Own the GTM Strategy & ICP**: You will decide _who_ we sell to and _how_. You will refine our Ideal Customer Profile, define segmentation, and prioritize verticals. You will map the buying journey for our key personas (COO, Head of Ops, Logistics Managers). - **Architect the Narrative (Product Marketing)**: You will translate complex logistics capabilities into a compelling story. You are responsible for our positioning, value propositions, and the "why us" differentiation. You will ensure the Sales team has world-class assets (decks, battlecards, business cases). - **Drive Demand & Pipeline**: You are responsible for the quality and quantity of the pipeline. You will design and execute the demand generation strategy (outbound motions, digital channels, partnerships, content) to fuel the Sales team with high-intent opportunities. - **Build the Sales System (Enablement)**: You will turn sales art into science. You will standardize our playbooks, improve objection handling (operational change, integrations), and build ROI models that help us increase our Win Rate and shorten sales cycles. - **Revenue Intelligence (RevOps)**: You will define what "success" looks like. You will monitor the health of the funnel (CAC, LTV, conversion rates, velocity) and provide actionable insights to the Management Team to steer the ship. **What can you expect** - **Strategic Ownership**: A seat on the Management Team and a direct impact on the company’s trajectory. - **Competitive Compensation**:€60,000 - €80,000 OTE** (Base + Performance Bonus). - **Phantom Shares Plan**: We want you to be a part of Routal’s success. You will participate in our **Equity/Phantom Shares plan** to benefit from the company's long-term growth. - **The Best Work Environment**: We work from a **stunning office in Barcelona**, fully equipped with a **swimming pool and gym** —perfect for clearing your head or enjoying team time. - **Flexible Culture**: A hybrid work model that values high performance and results over "hours at the desk." - **Stability & Growth**: Permanent contract in a fast-growing startup where your career path has no ceiling. **Join us and let’s reinvent logistics together** **Requirements**: - **3+ years of experience** in B2B SaaS GTM roles (Product Marketing, Growth, Demand Gen, or Revenue Operations). - **Strategic & Operational Balance**: You have experience defining a strategy and presenting it to C-levels, but you are also happy getting your hands dirty setting up tools or writing copy. - **Proven Track Record**: You can demonstrate (with numbers) how you have built pipeline, improved c
