Head of Marketing- Southern Europe

**Company Description**
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

The Role

The Visa brand is one of the most powerful brands in the world. We connect consumers, businesses, banks, fintechs, developers, and governments to each other in more than 200 countries and territories worldwide, and the brand is a unifying symbol of Visa’s promise to clients, partners, consumers and employees. The brand is known for trust, security and globality.

We bring our brand to life in many ways with an increasing array of B2B, B2C, G2B and G2C audiences. We focus on a wide range of marketing endeavors including delivering purpose-led strategic brand messages, encouraging contactless payments, supporting cross-border travel, and supporting our new business units of Value Added Service, and Commercial Money Movement solutions to enable e-commerce, generate leads for new client solutions, elevate small businesses and support our clients’ marketing efforts. We do this by leveraging a network of channels, agencies and through longstanding partnerships with key assets such as the IOC/Olympics and FIFA/World Cup globally and through regional assets in the sports, fashion, gaming, and music space. In Marketing our mission is to capture the next generation of culture and commerce and drive measurable impact for both the brand and the business.

Visa is seeking a Head of Marketing Southern Europe. This crucial role will manage teams in eight countries across Southern Europe, including 3 of Europe’s top seven priority markets: Turkey, Spain and Italy. The role is accountable for driving measurable impact for both Brand building (relevance, preference, usage) and Business building (revenue: acceptance, partnership and business development, lead generation, creating capabilities, cross-selling, and upselling marketing services, and sponsorship assets. Demonstrating an expertise and success in engaging the younger generation through culturally relevant channels, like social, creator, gaming, content and experience creation will be critical to success. The role also includes the ability to create short, mid and long term marketing strategies based on data and insights, sponsorship strategy, and client partnerships for a variety of markets.

Head of Marketing SE will be an active member of SE Leadership and EU Marketing Leadership.

What’s it all about:
The Head of Marketing Southern Europe will:

- Formulate a unified vision and marketing strategy for the cluster / sub region and product lines, aligning with Visa's global and regional strategies and brand transformation roadmap, with a clear focus on commercial outcomes.
- Collaborate globally and regionally with teams including Marketing Services, Visa Consulting and Analytics, and Product Marketing to expand capabilities and synergies and drive commercial outcomes, while building strong internal and external partnerships.
- Partner with the Head of Marketing Strategy and Investment and SE CFO to manage marketing budgets, prioritizing high impact outcomes that advance Visa’s strategies across consumer payment flows, commercial solutions and value-added services. - Work with HUB Marketing Services to utilize a strategic approach to business development. unlocking opportunities with clients and leveraging available resources for greater impact for Visa, clients and the industry.
- Build and deploy marketing services and capabilities that can be commercialized. Be accountable for the Marketing Services revenues target across the cluster.
- Develop B2B strategies, narratives, and experiences that differentiate Visa as a partner for clients-especially fintechs, digital wallets, merchants, and acquirers.
- Leverage data insights to drive actionable initiatives for Visa and key pipeline clients that create best in class results and case studies.
- Partner with the commercial teams in BAU, renewals and RFPs, focusing on developing unique value propositions and managing high-quality content
- Develop and execute top-tier digital marketing strategies to efficiently reach core target audiences.
- Lead the creation and implementation of marketing campaigns to drive issuance, preference, activation, and usage among diverse audiences in partnership with Communications.
- Oversee the execution of sponsorship assets and creation of unique, differentiated experiences.
- Enhance brand positioning to drive relevance and preference across