Marketing Manager

**Marketing Manager - France**:
**About RELEX**:
RELEX Solutions creates cutting-edge optimisation software to help retailers and consumer brands drive profitable growth. With growth comes opportunities, and we embrace both. Within our platforms, our teams are driving change, working with international colleagues and the latest tech stack to develop solutions that transform into a pioneering end product; it’s tangible and impactful - for our customers and the world.

In response to our fast growth and market expansion, we are looking for a dynamic Marketing Manager to join our team.

**About the Role**:
As a Marketing Manager for France, you will be responsible for executing strategic marketing initiatives that drive demand generation, strengthen partnerships, and accelerate sales opportunities. You’ll work closely with the Field Marketing, Sales, and Business Development teams to develop and implement localized marketing strategies that align with our key industry verticals and buyer personas.

This role offers the opportunity to shape and execute key components of our go-to-market strategy, including trade shows, customer activations, executive events, and digital campaigns. If you are a strategic thinker with hands-on marketing expertise, a deep understanding of B2B enterprise sales cycles, and experience engaging senior customer and prospect decision-makers, this role is for you.

Industry Event & Field Marketing Execution:

- Develop and execute integrated event marketing programs that align with business objectives, including in-person trade shows, conferences, association activations, executive briefings, and virtual experiences.
- Oversee the event calendar and execution of regional events, including contract negotiations, vendor management, site selection, agenda planning and content development, staffing, on-site production.
- Create and manage custom events that engage both customers and prospects, driving lead generation and strategic account engagement.
- Drive marketing and promotional strategies around RELEX own events, ensuring alignment with pipeline goals and industry engagement.
- Research and evaluate industry events to determine sponsorship and engagement opportunities aligned with RELEX’s target verticals.

Marketing & Campaign Execution
- Develop promotional and engagement strategies to ensure event participation from the right audience at the right time, driving SQLs and qualified meetings.
- Partner with product marketing, demand generation, and brand & creative teams to develop high-impact content and assets (landing pages, videos, handouts, digital ads, social banners, etc.).
- Execute pre-, during-, and post-event campaigns that maximize attendance, brand awareness, and pipeline generation.

Performance Tracking & Optimization
- Track and measure event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies.
- Conduct pre
- and post-event analysis to evaluate success metrics, optimize lead qualification processes, and ensure strong alignment with sales follow-up strategies.
- Provide data-driven insights to inform marketing decisions and improve ROI on event investments.

**What You Bring to the Table**:

- Language skills:

- Native French speaker with excellent written and verbal communication skills, and ability to create compelling marketing content.
- Strong proficiency in English for effective business communication across teams and regions.
- Knowledge of additional EMEA South languages (such as Italian, Spanish, or Portuguese) is considered a plus.
- 5+ years of experience in B2B field and event marketing, preferably in retail technology, supply chain software, or enterprise SaaS.
- Understanding of retail, grocery, wholesale, and manufacuring industries is a plus.
- Experience managing both in-person and digital events as part of an integrated marketing strategy that supports pipeline acceleration.
- Experience working closely with sales and business development teams to align marketing initiatives with revenue goals.
- Exceptional project management and prioritization skills, with the ability to manage multiple programs and stakeholders simultaneously.
- A sense of ownership, accountability, and a desire to contribute to RELEX’s growth in France.