Genai Coe Lead

CHEP helps move more goods to more people, in more places than any other organization on earth via our 347 million pallets, crates and containers. We employ approximately 13,000 people and operate in 60 countries. Through our pioneering and sustainable share-and-reuse business model, the world’s biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact.

What does that mean for you? You’ll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You’ll help change how goods get to market and contribute to global sustainability. You’ll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our Hybrid Work Model.

You’ll spearhead the strategic development, implementation, and governance of Generative AI initiatives across the organization. This senior leadership role demands a visionary with deep expertise in AI technologies and a proven ability to translate cutting-edge research into scalable, high-impact business solutions. The Lead will define and evolve the CoE’s operating model, oversee a multidisciplinary team of Data Scientists, AI Engineers, Demand Manager, and Domain Experts, and ensure alignment with enterprise priorities through rigorous use case selection, ethical oversight, and performance measurement. Key responsibilities include driving innovation through Proof-of-Concept (PoC) experimentation, establishing guardrails and governance frameworks, and fostering a culture of AI fluency and responsible adoption.

**Key Responsibilities May Include**:

- Develop and execute strategic platform growth plans, including platform portfolio prioritization by segment, life cycle analysis, and platform commercialization with customers.
- Lead the development of a portfolio of platform solutions from strategy, concept, product development, validation through commercialization to deliver new revenue to meet the 5 year strategic plan.
- Define and implement the development process to ensure developments follow a consistent process, leading the business case through commercialization and post launch to ensure effective utilization of both internal and external resources based upon defined performance KPIs.
- Develop and define segment based value propositions of the key platform portfolio to ensure a strong value proposition is defined and communicated throughout the supply chain.
- Develop and define product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
- Lead the commercialization of new platform launches through key commercialization milestones being met to support the validation of the business case (revenue, cycle time, damage rate,).
- Maintain on-going forecasts of volume and revenue for assigned product portfolio and works closely with business planning and Finance to track and manage future forecasts and growth.
- Lead the enablement of the commercial teams with competitive information, high level and detailed product presentations, technical and solution oriented training.
- Own and facilitate the idea generation process and monitor the introduction of innovation ideas into the stage gate process.

**Core Focus Areas**:

- Lead a team of cross functional resources (full/part time FTE’s and contractors/consultants) to deliver GenAI CoE services to the organization, including governance, value mapping, change management and technological change.
- Lead the GenAI CoE core and extended teams through an ongoing meeting cadence and engagement model.
- Evaluate and enable an AI Platform for GenAI engineering lifecycle to scale GenAI Use Cases from pilot or experimentation to enterprise scale deployments.
- Federation and Dissemination - Evangelize and demonstrate Applied AI platform, capabilities and features.
- Facilitate GenAI research and proof of concepts to better understand the potential capabilities and how they may be applied to Brambles use cases.
- Curate and evaluate use cases for value mapping purposes.
- Collaborate with the GenAI Foundry squad to conduct research and develop a global GenAI toolset that will become the foundation of our GenAI capabilities in a federated model.
- Working with the GenAI Foundry, demonstrate rapid exploration and experimentation using an Applied AI Platform
- Minimize risk to the organization by providing and enhancing governance processes, such as AI assessment, responsible AI practices, GenAI guardrails, ongoing reviews of GenAI initiatives, interaction with work councils, etc.
- Continually review and update the existing GenAI Strategy, Vision, Objectives and Goals to determine if there are any potential gaps or opportunities for improvement.
- Understand the current CoE setup and structure areas of interaction. Identify Gaps in the existing CoE setup and consensus on CoE Model, O