B2b Saas Growth Marketing Manager

We are looking for a **Growth Marketing Manager** with solid B2B SaaS experience, who can take ownership of both strategy and execution. You will be responsible for driving scalable, measurable demand generation, improving funnel conversion, and optimizing acquisition channels. You will work cross-functionally with product, sales,customer/partner success, and analytics to deliver growth metrics (leads, pipeline, revenue retention, expansion).

This **is not a junior role** - you will be expected to operate autonomously, make data-driven decisions, and define experiments. You should have experience growing a SaaS product in a B2B context, and be ready to contribute **both high-level strategy and hands-on execution.**

**About Us**:
Keragon is a HIPAA-compliant, no-code automation platform revolutionizing healthcare operations. We empower healthcare organizations to seamlessly connect diverse systems and automate tasks like appointment scheduling, patient intake, and billing—eliminating the need for coding.

Backed by leading U.S. investors and driven by a team of 2nd-time entrepreneurs and product experts, our mission is to democratize the automation of healthcare workflows. As we experience rapid growth, we’re expanding our team with top talent to help us achieve this vision.

**Key Responsibilities**:

- **Define, plan and execute** growth strategies across the user acquisition funnel (awareness free trial or demo customer), targeting B2B buyers.
- **Own and optimize multiple paid & organic channels**: e.g., content marketing, SEO, paid search (Google, Bing), paid social (LinkedIn, Facebook), ABM, referrals, partnerships.
- **Set growth targets** (leads, MQLs, SQLs, PQLs, trial conversion, demo conversion, revenue growth), monitor performance, run marketing experiments (A/B test landing pages, messaging, offers, creatives) to improve conversion and reduce acquisition costs.
- **Develop, test, and refine messaging, positioning and value propositions**based on customer insights, competitive intelligence, and market research.
- **Own or collaborate (with external stakeholders) on content strategy**:blogs, whitepapers, case studies, webinars, etc., to build thought leadership, drive SEO, and generate leads.
- **Collaborate closely with Sales**to define ideal customer profiles (ICPs), create account-based marketing (ABM) programs, support lead handover process, and ensure marketing contributes meaningfully to pipeline and revenue.
- **Track, measure, and report on key metrics** (CAC, LTV, churn, MRR expansion, activation, retention) and provide insights / recommendations; use analytics tools and dashboards.
- **Budget management**: propose, manage and optimize budgets; ensure ROI on marketing spend.

**What You’ll Achieve (KPIs / Success Metrics)**

To help you understand what success looks like in this role, here are some target outcomes:

- Increase qualified leads / opportunities by X% in first 6-12 months
- Reduce cost per acquisition (CPA) by Y% across major channels Improve conversion rates at key funnel stages (visit trial, trial
- paid) by Z%
- Increase retention / reduce churn by A% through onboarding & lifecycle marketing improvements
- Increase expansion / upsell revenues from existing clients

**Requirements**:

- **Experience**:3-5+ years in B2B SaaS growth/demand generation/performance marketing roles (or similar) with proven results. You need to be able to prove your B2B SaaS experience, ideally with metrics & case studies (e.g. “grew leads by X”, “drove ARR growth from Y to Z”, etc.).
- **Ownership mindset**: You can take ideas to completion. Comfortable operating with limited supervision, able to define roadmap, own projects from A Z.
- **Data-driven & analytical**: Comfortable with setting up & interpreting experiments, using analytics tools (e.g. Google Analytics, BI tools, Mixpanel/Amplitude/Segment, etc.), A/B testing, cohorts, funnel metrics.
- **Hands-on**: While you can develop strategy, you are also willing to roll up your sleeves - setting up campaigns, optimizing ad spend, writing copy, tweaking landing pages etc. You need demonstrable experience with at least 2 paid acquisition channels, as well as organic/SEO/content strategy.
- **Excellent communicator**:Able to distill complex ideas; good copywriting skills; comfortable working cross-functionally (sales, product, customer success) both in English and Greek.
- **Growth mindset & curiosity**:You stay up to date with SaaS marketing trends, new channels, tools; you test, learn, iterate, and invest in continuous improvement.
- **Tools & tech savvy**:Experience with marketing automation (e.g. HubSpot, Pardot, Marketo, etc.), CRM (Salesforce, HubSpot, etc.), ad platforms, SEO tools, analytics platforms.

**Benefits**

- **High influence/impact**: You will have real ownership over growth channels, strategy and cutting-edge marketing initiatives in a rapidly growing industry.
- **Fast growth & scaling**: Chance to shape how Keragon scales,