Head of Consumer Engagement

hace 1 semana

Madrid, España Pepe Jeans Group (office) A tiempo completo

**Overview**

**The Role**
- Demonstrating a deep understanding of our channels and consumers, and based on the seasonal brand calendars, generate a 360 strategy across all consumer touchpoints to deliver profitable growth in brand awareness, consideration, and ultimately sales
- Ensure marketing activity is focused on acquisition and retention of consumers across all channels
- Develop trade Marketing strategies to support all within the AWWG commercial network, including owned Full Price and Outlet stores, Wholesale, International & Franchises
- Balance the need for local differences in the Marketing strategy, ensuring overall global consistency
- Oversee the planning and execution of all in-store activations and events
- Drive the development and implementation of loyalty programs to increase engagement and retention, collaborating with cross-functional teams
- Oversee the planning and execution of seasonal media plans including Out of Home across our key markets, collaborating with relevant agencies and managing substantial budgets
- Manage brand partnerships and sponsorships
- Develop and maintain relationships with key commercial and media partners
- Oversee budget control and ROI assessment processes
- Manage and mentor a team of 10, providing guidance and coaching to ensure high-quality execution of programs
- Analyse consumer data and market trends to inform strategies and adjust as needed to improve results
- Stay up-to-date with industry trends and technology advancements to incorporate new and innovative consumer engagement tactics
- Present to senior management top-line performance insights and recommendations

**Qualifications & Skills**
- Bachelor’s degree in marketing, advertising, or related field
- 10+ years of experience with at least 5 years of experience in a leadership role
- Extensive trade marketing experience gained within Retail or Beauty
- Strong understanding of consumer behaviour and Marketing best practices
- Strong understanding of Loyalty & CRM
- Fluency in spoken and written English
- Flexible and professional attitude
- Excellent interpersonal and communication skills, with the ability to build and maintain relationship with key stakeholders both within and outside the business
- Exceptional organizational and prioritising skills
- Ability to travel frequently within Europe

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