Marketing Manager

TE Connectivity's Integrated Marketing team designs, executes and reports on multichannel campaigns that increase brand awareness, drive demand, enable sales, provide customer insights and increase employee engagement through the ownership of all components of campaign development, implementation and measurement as well as ensuring our various channels and messages are working together to consistently articulate the value of TE to our customers, employees, partners and influencers. They create, implement and measure the impact of integrated marketing campaigns leveraging all marketing channels (advertising, public relations, digital/social media, collateral and events), ensuring the alignment of campaign strategy with overall marketing strategy and business priorities. They monitor and measure campaign Return on Investment (ROI) to ensure TE consistently implements successful promotional campaigns and programs and are responsible for creating and maintaining print and digital marketing materials including newsletters, technical literature, presentations, direct mail and advertisements, working closely with Business Units and Center Communications teams to ensure alignment in campaign messaging.

**About TE's Medical Business**:
TE Connectivity has recently acquired three companies focused on IVD microfluidic product development, usability testing, clinical research, and manufacturing. The vision for TE’s IVD business is to become an “end to end” partner of choice to life science OEMs for the design, clinical validation and manufacturing of microfluidic devices, enabling rapid diagnosis and novel treatments resulting in healthier lives.

The acquired companies form the basis of a new growth platform for TE’s medical business and is run as a “business within a business.” To support the integration, development and growth of the IVD platform, the marketing manager will bring structure and strategy to the digital marketing, communications and brand experience for the IVD business. He/she will drive a fully integrated and cohesive approach for all marketing activities across target audiences while tailoring strategies, tactics and execution to achieve ambitious growth outcomes.

The marketing manager will serve as a strategic partner to the IVD business leadership team in close collaboration with the marketing team for TE’s broader medical business. His/her initial focus will be on consolidating the value proposition for the IVD business, building an impactful digital go to market strategy and thereafter integrating the growing IVD portfolio into TE Connectivity.

**What you'll be doing**:

- Articulate a clear and compelling positioning and value proposition for the IVD business, derived from a data-driven understanding of customer segments and buyer personas.
- Lead the strategic development, implementation, and evolution of the brand and digital marketing strategy to increase visibility, awareness, engagement, conversion and loyalty across focus segments and the business as a whole.
- Proactively shape integrated marketing plans, campaigns and programming and end-to-end multi-channel content experiences that accomplish the goals of the business and segment strategies; oversees development and management of the lead funnel to produce desired outcomes and deliver on KPIs.
- Generate broad and targeted awareness of the IVD portfolio, products, services and value proposition among key stakeholders, customers / OEMs and prospects, partners, media, influencers, employees and the community.
- Drive the development of KPIs and scorecard reporting processes to demonstrate progress against goals; forecasts, tracks, and analyzes marketing initiatives to ensure delivery on performance targets and a focus on continuous improvement. Optimize use of existing CRM, analytics and marketing automation tools.
- Collaborate with agencies (internal / external), TE Connectivity teams and relevant consultants to build and deliver best in class branding, integrated and digital marketing strategies.
- Actively monitor and analyze industry trends, competitive activities, business outcomes, key customer / OEM strategies and synthesizes these into insights that inform and drive the brand, digital and e-commerce strategies, and marketing communications activities.
- Drive collaboration across teams and discussion with the leadership team during the annual planning process to define long-term plans, key priorities, and investment plans.
- Equip business leaders to participate effectively in internal and external communications engagements, which may include industry event presentations and press interviews.
- Contribute, on behalf of the IVD business, relevant stories and pertinent information relevant to TE Connectivity Corporate Communications activities, executive communications, employee engagement and external communications.
- Act as the primary visionary and liaison for brand development strategy, overseeing the brand