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Adops & Porgrammtic Manager

hace 3 semanas

Barcelona, España Time Out A tiempo completo

Location: Barcelona
Department: Marketing
Reporting to: Digital Operations Director
**Role overview**
Key member of the business and sales team; responsible for trafficking and optimising campaigns across all digital display for the Time Out Spain websites. The Ad Ops Specialist will serve as a critical role in the management and optimisation of Direct Display and Programmatic campaigns.

To provide the Advertising Sales teams within Time Out Spain with efficient, fast, and effective support by executing and managing all web and mobile campaigns to help maximise revenues.

In terms of programmatic, the role includes the responsibility for optimising all Exchange and 3rd party inventory and maximize ad revenue with best-in-class campaign performance.
*
Key responsibilities*
- Trafficking, scheduling, management, and optimisation of web, mobile, video campaigns from both sales teams (Barcelona & Madrid) and ensuring they are delivered in accordance with clients’ needs and requests.
- Send in a timely way evidence of campaign launch (screenshots) and delivery reports to Sales team.
- Responsible for ensuring standard, rich media and responsive creatives comply with technical requirements and editorial policies across all devices, screens, and platforms.
- Responsible for troubleshooting and provide immediate solutions to issues and problems with creatives, tags, clicks, trackings and impressions discrepancies.
- Analyse the designated campaigns on the Sites ensuring optimum delivery and allocation of impressions between campaigns.
- Review and use the appropriate tools and data available for campaign optimisation.
- Provide technical expertise - needing to communicate with the client to explain campaign progress and address any blocking issues.
- Offer consultative ideas to the Sales team to improving campaign performance and maintaining client relationships.
- Provide information regarding availability of inventory and alternatives to the use of that inventory.
- Set up all PMPs.
- Manage the use of all 3rd party tech to maximise revenues for 3rd parties and exchanges.
- Monitor all active deals to ensure they are fully optimized and scaling as intended.
- Field and resolve any technical set up questions and troubleshoot issues with existing deals.
- Create new deals and proactively search for new business opportunities with partners and agencies.
- Provide detailed monthly PMP revenue forecasts.
- Maintain an in-depth knowledge of the programmatic eco-system, keeping up to date with new ad tech functionality and understanding the potential opportunities presented by specific tech developments.
- Work closely with our data team to gain expert knowledge on our data offering.
- Work closely with sales team to educate team on campaign performance and provide detailed knowledge of available problems and solutions and to inform about inventory availability for each campaign.
- Ensuring that all weekly, monthly & ad hoc reports are produced in a timely and accurate manner.
- Activate Google Ads campaigns to drive traffic.
- Manage price floors and rules within all platforms ie Adex.
- Reconcile all campaigns at the end of each month to ensure all revenue, delivery and client details are correct so that Finance can process the monthly invoice run.
- If required, supporting the team out of office hours.

**Skills & experience**
- Substantial experience and a thorough specialist knowledge and understanding of online advertising sales, including programmatic.
- Full understanding of the Programmatic and 3rd Party landscape to autonomously implement and optimise commercial partnerships to maximise revenue and drive.
- Good understanding of responsive design applied to website, ad slots and ad formats.
- Must have experience with DFP, familiarity with rich media tags, basic understanding of Javascripts, CSS, HTML5 and responsive design.
- Proficient with internet technologies and 3rd parties (Doubleclick, Sizmek, AdForm, Rockabox, Teads etc.)
- Understanding of DMP technology.
- Intermediate Excel.
- Understanding of media planning.
- Appreciation of the modern digital consumer landscape.
- Data analysis, manipulation and interpretation.
- Excellent numerical ability and attention to detail, accuracy and reliability.
- Problem solving approach and on own initiative.
- Must be efficient and organised with time and able to work on a list of priorities and importance.
- Flexible and responsible approach to work.
- Fluency in English is essential.

*
Behaviour*
- Genuine interest in the Digital Marketing Industry with a solid commitment to a role in ad-operations.
- Ability to proritise and work towards deadlines.
- Mature individual who acts on their own initiative and assumes ownership of their work.
- Team player who is dedicated to providing a consistently high level of service to all clients, partners and team.
- Passionate about maintaining a fully up-to-date knowledge of all ad-operations advancements, current and f