Retail Marketing

**Position**: As Retail Marketing & Fragrances Product Manager, your mission will be to deploy the local category strategy to contribute to the elevation of the brand in line with the global brand strategy. Reporting to the Marketing Director, you will be responsible for coordinating 360 product lifecycles, for contributing to the growth of Ultimates. As a strong brand ambassador, you contribute to strengthening the Private Client Experience. **RESPONSIBILITIES** 1. Product Lifecycle & Forecast Management ULTIMATES - Manage new product launches, maintain growth of core products, and animate the product catalogue for exclusive fragrances (Guerlain Ultimates) - Develop and implement marketing mix strategies (IMC/360/Digital/Retail) to create integrated and engaging brand experiences for consumers. - Responsible on forecast new/existing product forecast and inventory management of saleable products, tester, and samples. - Adapt communication materials (imagery, digital, point of sale) to effectively communicate the brand's message to target audiences. - Collaborate with other departments (sales, retail, Pr&Comm, Merchandising, etc.) and partner agencies to build a comprehensive business strategy. - Conduct consumer and market research, analyze competition strategies, and make strategic recommendations to management based on insights. 2. Retail Marketing - Private Client Experience (Event & Marketing Management) - Define and implement a partnership & collaboration strategy in accordance with the global strategy - Continuously develop and optimize partnerships with other divisions from LVMH or external to expand the portfolio of experiences available to clients by developing an animation plan for each identified partner - Lead the Experiences & Partnerships division by managing Private Shoppers and Collaborations while developing and animating the portfolio of partner brands and proposing tailor-made experiences to clients. - Develop and deploy engaging experiences for VIC customers in collaboration with PCR Managers with a focus on achieving specific business objectives through sales generated via the B2C channel, B2B partnerships - Collaborate with Trade Marketing and CRM to manage the activation calendar for VIC dedicated animations, ensuring timely execution and seamless coordination, with cross functional teams (Marketing, Retail, Digital, CRM Sales, Logistics), external stakeholders to ensure end-to-end execution of tailored experiences - Link between Boutique & Marketing Experience, design annual plan marketing collaborations & activations for Ultimates POS. - Build and be responsible for the budget and associated costs of the "Private Client Experience" service/business unit, following reports to measure results, monitor ROI and communicate Best Practices - Monthly / weekly team reporting: meetings, key objectives, budget tracking, sales progress, held orders, presentations, and events overview. - Stay up-to-date with market trends, consumer preferences, and competitor activities to identify opportunities to enhance the VIC customer experience and drive sales growth **Profile**: - Education: University graduated or above, preferable in Business, Marketing or related discipline - Years of experience: +3 years as Product Manager or Event/Marketing Management - In-depth sensitivity to our métier and in-depth product and brand knowledge - Pro-active and solution-oriented, with strong planning and project management skills - Good time management, ability to deliver under pressure and tight deadlines (dealing with ambiguity & resilience) - Creative and communicative, collaborative, curious and take initiatives - Strong entrepreneurial spirit, "Can Do" attitude - High level of attention to detail - Excellent presentation and interpersonal skills to manage internal, transversal and external stakeholders - Language: Fluent in both Spanish and English (C1) - Other Skills: Proficient with Excel, MS Office and any other analysis tool - Occasionally requiring availability outside regular business hours and on weekends **Recruitment steps**: 1- Interview with HRBP 2- Interview with Marketing Director 3- Interview with Brand General Manager (Guerlain Spain) 4- Interview with HQ