Cmi Advanced Analytics Lead

hace 3 días

Esplugues de Llobregat, España Nestle Operational Services Worldwide SA A tiempo completo

**POSITION SNAPSHOT**
- Location: Spain or Portugal
- Company: Nestlé Spain or Nestlé Portugal
- Full-time

***

A true evangelist for media, marketing, price and promotion effectiveness in the market through deeply analyzing, understanding & leveraging data to deliver actionable insights to decision makers, seamlessly integrating market-specific foresight generation into business operations and supporting market brand and Trade MKT teams in using the advanced solutions.
Key responsibilities include:

- Driving market growth through media, marketing, price and promotion effectiveness programs
- Implement and grow market foresight generation capability
- Scale proven use cases in market
- Answer local business questions with insights and deep-dive analysis
- Liaison for media, marketing, price and promotion effectiveness and trends
- Implement latest AI and advanced data science techniques and trends

**A DAY IN THE LIFE **
- Deliver the market roadmap for effectiveness and use cases to be coordinated with functional SPOCs/analytics leads, media lead and markets.
- Analysis on media, marketing, price and promotion performance, identifying opportunities for optimization, and implementing changes to maximize efficiency and results.
- Forecasting/Advanced modelling outcomes and other data-driven recommendations for media, price&promo that aim to maximize return on marketing investments.
- Provides analytical support and insights to the Business Category Insights & Analytics Manager and Z-EUR Category & Business Performance Manager, enabling informed strategic decisions. Analyses multiple data sets and creates output that helps inform the business about market dynamics and competitive activity
- Support categories in market with media, marketing, price and promotion effectiveness programs
- Provide expert data & analytics support and increase overall organizational understanding and capability in data and analytics.

**ARE YOU A FIT?**
- 5 years of (medior-level) experience in data analytics, quantitative research or similar in a FMCG company, multinational or in Market Research companies.
- Expertise in the research including forecasting and advanced modelling, development and implementation of marketing insights and analytics.
- Commercially aware and focused on delivering business value through implementation of insights
- Sklled in translation of trends and macro data into actionable insights for local brands
- Skilled in facilitating and coordinating cross-functional work within a marketing environment
- Fluent in English, with proficiency in another European language being a considerable advantage.

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