Digital Content Analyst
hace 6 días
**Position**:
**Being part of LOEWE **gives you the opportunity of learning new things every day and working with people passionate about what they do, in a** **fast moving and ambitious company.
The Digital Content Analyst will be part of our Omnichannel Team based in Madrid and reporting to the Digital Content Manager. This role will provide the department with valuable insights about content and layout structure which will facilitate strategic decision making.
**Profile**:
**Your role will be**:
- Report content performance on a weekly and monthly basis by reviewing data in Google Analytics or Content Square.
- Define the best UX and layout needed for each new launch or cultural project for users to better engage with content and stablish best content practices.
- Identify A/B test opportunities regarding performance in order to optimize key performance indicator and implement them through the web platform.
- Support collection launches and cultural moments.
- Lead small projects in order to provide new digital experiences to web/app users.
- Benchmark best practices in terms of content and navigation paths to continuously proposed new ideas and evolve the current site.
**What is important for the role**:
- 4-5 years of experience in similar environments working with Google Analytics (Content Square is a plus)
- Analytical and numerical skills with a creative aesthetics view
- Understanding of CMS platforms (Salesforce Commerce Cloud is a plus)
- Flexible, problem-solving attitude with the ability to work to meet the targets in a fast-paced environment
- Highly organised with eye for detail
- Strong communication skills in English & Spanish
**Additional information**:
**About us**:
Created in Spain in 1846, LOEWE approaches 175 years as one of the world’s major luxury houses. Since 2013, under LOEWE’s creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.
LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand’s belief in the importance of craft in today’s culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft and culture around the world.
If you think this role is made for you, please send us your CV
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