Performance & Growth Marketing Lead

**Want to lead Performance & Growth Marketing in a fast-growing Insurtech?**

Curious to see how an insurance company uses cutting-edge technology to deliver top-tier experiences at competitive prices?

At **Prima**, we’re not just keeping up with the industry—we’re redefining it. Since 2015, we’ve been transforming car insurance through innovation, agility, and data-driven strategies. Now, as we expand into new markets, we’re looking for a **Performance & Growth Marketing Lead** who can drive growth strategically and execute with precision. This role reports directly to the Head of Online Sales & Marketing in Spain, as it will play a key role in shaping and growing our newly established local team for the Spanish market.

**Your Dual Mission: Performance + Growth**

**Performance Excellence: Scale & Optimize**
- Scale high-impact campaigns across digital channels (Google Ads, Paid Social, Affiliation ), balancing growth and CPA efficiency.
- Manage and optimize acquisition budgets in real-time, reallocating spend toward top-performing channels, cutting underperforming initiatives, and proposing innovative, cost-effective strategies to acquire customers and increase their lifetime value.
- Analyze performance and support optimization efforts: identify drop-off points in the funnel and partner with Product and Tech teams to improve the user journey.
- Leverage data-driven insights to refine strategy, maximize ROI, and ensure robust tracking across all initiatives.

**Growth: Experiment, Expand, Activate**
- Explore new acquisition channels and strategies—both paid and organic—to unlock untapped opportunities.
- Foster a test-and-learn culture: launch measurable experiments, iterate quickly, and scale what works.
- Design full-funnel growth loops: acquisition activation retention referral.
- Monitor trends and search behaviors to identify high-potential keywords and engagement opportunities.
- Optimize CRM and customer touchpoints, using data to refine engagement and retention strategies.
- Support the marketing roadmap by testing bold ideas that drive brand awareness and demand.

**What We’re Looking For**
- At least **5 years of experience** in developing, launching, and managing performance marketing campaigns, particularly in **Google Ads**, with a proven track record of impact on growth.
- Strong knowledge of **Google Analytics**, conversion funnel analysis, and ROI optimization.
- Analytical mindset, capable of spotting patterns, modeling scenarios, and turning insights into action.
- Excellent communication skills: fluent in **English**, both written and spoken, to align teams and stakeholders.
- **Startup mindset**: someone who thrives in agile environments, embraces experimentation, and works well cross-functionally.

**It’s a Big Plus If You Also Have**
- Experience with advanced analytics tools (e.g., **Excel, Tableau, Data Studio**).
- Good level of **Spanish**.
- **CRM expertise** or lifecycle marketing know-how.
- Experience working with Product and Tech teams or in a startup environment.

**This role is ideally hybrid based in Madrid, or remotely based in Milan, with the expectation of frequent travel to Madrid.**

**Why You’ll Love Working with Us**

We’ve designed our offering with a strong focus on wellbeing, autonomy, and personal development. We see benefits as the fuel to empower your success if you decide to join us on this journey.

**Work Your Way**

We’ll support you in finding the balance that works best for you. You can even work from anywhere for up to 30 days a year—we trust you to lead the way.

**Grow With Us**

Prima moves fast, but we move together. You’ll get access to learning resources, mentoring, and a growth plan tailored to you.

**Thrive & Perform**

Your best work starts when you feel your best. Enjoy private healthcare, wellness programs, and mental health support.

Because innovation starts when everyone has a seat at the table.