Head of Brand and Campaigns

**Job Title**:

- Head of Brand and Campaigns**Location**:

- Madrid, Spain**Schedule**:

- Full-Time, Permanent**Team**:

- Marketing**Department**:

- Marketing & PR**What's your new role about?**:

- As an experienced
- **Head of Brand and Campaigns**, you will help lead a strong team and take responsibility for shaping and delivering on our brand & campaigns strategy in Spain, for LaLiga and all other sports rights we own, with one clear main objective: increase our direct and indirect Subscriptions to the platform.
- As a true sports fan with interest in a variety of sports you will own the sporting calendar and campaign output around the moments that matter to sports fans. You will define how we represent ourselves to our customers across paid, owned and earned channels as well as partners, ensuring the Fan always comes first.
- You will be key to ensuring that as a brand, we remain authentic, continue to act bravely, and are consistent and memorable in all that we do. You’ll also need to understand how to write brilliant integrated marketing briefs and measure results of respective campaigns. How do we educate and excite sports fans about watching their favourite sport and team on DAZN?
- You’ll be comfortable taking the lead in a fast-moving, commercial environment, and be approachable in working with the global marketing team in the UK and other regional markets across the world to deliver a calendar of activity aimed at driving demand and brand awareness for DAZN in Spain. You will have experience of working with agencies and will have ran and led successful initiatives for a major brand or sports property either in-house or at an agency.
- Above all else, you need to know, and love, sport.
- Benefits include access to DAZN, annual performance-related bonus, lunch vouchers, refer a friend scheme, learning and development resources and access to our internal speaker series and events.

**AS OUR NEW HEAD OF BRAND AND CAMPAIGNS, YOU’LL HAVE THE OPPORTUNITY TO**:

- Deliver stand out, effective promotional activity of our content:

- _ Create and manage a thorough content marketing plan, integrating all channels within the team to ensure there is a clear, long-term understanding of content prioritisation and campaign planning;_
- _ Create and implement marketing campaigns, ensuring that they work across paid, owned and earned media;_
- _ Develop a test and learn environment in which failing is fine if we are pushing the boundaries;_
- _ Work with Global and Local Content Marketing team, to acquire assets required to publish and promote the rights we have;_
- _ Work with local production and creative services to commission content, across various formats (footage and imagery) to deliver a quality content experience, throughout the customer journey, including product.- Deliver brilliant briefs to enable world-class content production and media campaigns:

- _ Manage the local creative agency to develop effective content campaigns to drive acquisition of subscribers and develop a distinct and inspiring brand tone of voice. Get the best out of our agencies, make them feel part of the team and hold them to the same high expectations you have of your colleagues;_
- _ Manage the campaign evaluation and prioritisation to drive efficiency across all marketing promotional channels;_
- _ Ensure that all advertising is correctly routed for feedback by the central content team, ensuring there is a clear understanding of what is being executed in market;_
- _ Take responsibility to deliver the central creative strategy, including brand mission to ensure we are always audience first, and making decisions for the fans, as a fan.- Manage content and commercial relationships:

- _ Joint responsibility with the SVP Marketing to understand the acquired rights and obligations within the country. This requires a detailed understanding of rights deals in its totality;_
- _ Develop high sensitivity and business ownership on new subscriptions building and deviation;_
- _ Assess the value of content, with its ability to drive consideration amongst fans, ultimately driving acquisition. Working side by side with the Media Manager, Head of PR and Head of Social Media;_
- _ Work with central teams to provide full analysis and reporting on the performance of our campaign activities;_
- _ Ensure that we communicate well with all parts of the business and the group._

**YOU’LL BE SET UP FOR SUCCESS IF YOU HAVE**:

- Sports fan with in-depth knowledge of local and international sports
- Fluent in Spanish and English
- A leader who inspires others, and truly believes in teamwork and driven to succeed without being overly ruthless
- Proven success in delivering brand and performance marketing that drives measurable commercial impact
- Rounded knowledge of digital and traditional media with proven ability in leading creative development
- Previous experience working on sport, digital/OTT, mobile, media, entertainment, lifestyle,