Senior Digital Analyst
hace 2 días
At **Vueling**, we love things to happen. We always try to go one step further and do it better. More than a job - it's a way of life.
That's why we work together as a team made up of talented and passionate people, collaborating, supporting and complementing each other.
We are one of Europe’s leading low-cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy.
**Job Purpose**
We are looking for a Senior Digital Analyst to join our Performance Marketing and Analytics team. As a part of our digital team, you will be responsible for analysing all Vueling’s digital sales channels providing customer’s behaviour insights with the aim to improve performance aligned with Vueling’s marketing strategy.
**Main Accountabilities**
- Analyze all digital channels performance, create insightful analysis helping digital team to reach business goals and prepare findings and insights for Commercial Directors.
- Owner of creating customized and automated dashboards to provide in depth daily and weekly reports to stakeholders of main digital key metrics. Ensure data integrity and proactively identify data and reporting issues as well as improvement opportunities.
- Design, implement and maintain procedures and tools used in the analytical team
- Support Digital Unit teams (e-commerce and UX/UI) and other teams with ad-hoc reporting and in-depth app and website analysis.
- Lead A/B data tests by defining Key Performance Indicators (KPI), sample volumes, test length and reporting results.
- Measure behavior of digital online marketing and reported results to influence marketing budget allocation.
**Education**
- University Degree (B.A in Economics, Business Administration) or B.Sc. Engineering.
**Experience**
- Two years of experience in Digital Analytics / Digital Marketing tools and services with e.g. Google Tag Manager, Google Analytics 360, Google Optimize, Google Cloud Products incl. BigQuery, Salesforce, Data Studio, Tableau, Looker.
- Experience in defining trackings and data mining with Google Analytics and/or Adobe Omniture.
- Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow.
- Ability to read/write basic HTML/HTML5 /CSS/JavaScript, other front end languages (Python, NodeJS, PHP, etc.), and ability to query large databases (SQL)
**Competencies**
- Proficiency in Google Analytics and Google Tag Manager.
- High user level of Tableau or similar.
- Strong analytical and reporting skills.
- Excellent verbal and written communication skills to effectively interact and build a rapport with all people in the business.
**Languages**
- English: C1
- Spanish: fluency.
**Location**
Viladecans (Barcelona)
**Level**
Individual Contributor 5 - TEC
**Our benefits**
Every single person who works with us is unique. And we want your experience of working at Vueling to be just as unique. Our employee benefits include staff travel, discounts, flexible working model and much more Want to learn more? click here
We have won the award for the “**Best Low-Cost Airline in Europe 2021**” at the Skytrax World Airline Awards, the world’s largest annual airline passenger satisfaction survey. We will continue to work hard to always offer the best customer experience
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