Brand Manager

hace 6 días

Cornellà de Llobregat Barcelona provincia, España PepsiCo A tiempo completo

Overview:
Do you want to work in a high performing, fun and dynamic team? Making an impact from the very first day you start? Then you have come to the right place We are recruiting for a **Lay's **Gourmet Brand Manager** in our SWE Snacks Marketing Team based in **Barcelona**.

The position is a great way to accelerate your marketing career with growth opportunities within Marketing and/or other functions across different categories either in Foods or Beverages.

**Your mission**:
In this role you will drive the growth and success of Lay's Gourmet in Spain, by defining and executing brand strategies, communication plans, and innovations. Additionally, you will play a key role in aligning with cross-functional teams to deliver business objectives, build brand equity, and optimize the market performance while managing budgets and evaluating the results against the KPIs.

**Responsibilities**:
**Your day to day with us**:

- Define brand growth strategy & AOP plans for Lay's Gourmet to keep elevating the snacks category in alignment with cross functional Europe and Business Unit category teams.
- Deliver on the annual business plan objectives (NR, SOM, Profit), whilst continuously building the brand equity and penetration.
- Track the Lay's Gourmet brand performance and make recommendations to course correct where and when needed.
- Define and implement the communication strategy: brief and execution both ATL (TV & Digital) and BTL.
- Drive the implementation of efficient and impactful media plans while managing the marketing budget to maximize working expenditures effectively.
- Oversee the local innovation, execution, product refreshes, and customer-specific promotions, ensuring alignment with the steps-gate process.
- Influence key account plans, promotional calendar, and pack price architecture in alignment with the Revenue Management, Trade and Sales teams.
- Manage stakeholder relationships by ensuring cross-functional teams are informed, aligned, and equipped with key information to support effective decision-making.

Qualifications:
**What will you need to succeed?**
- +7 years of experience in a similar role in the FMCG business.
- Creative mindset and attraction to the premium world.
- Good communication skills, ability to inspire and lead others.
- Team player and open minded to other cultures.
- Strong analytical skills, growth mindset and digital expertise.
- Fluency in both Spanish and English.
- Don’t worry if your experience isn’t a perfect match - if you’re excited about the role, we’d love to hear from you_

**What makes us different?**
- Hybrid working model: combination of remote and collaborative office experience to enable innovation
- Flexible work schedule
- Variety of benefits to support your physical, emotional and financial wellbeing
- Professional growth possibilities & learning opportunities
- Volunteering opportunities to help external communities
- Space to be you to promote our Diversity & Inclusion strategy

**Being you at PepsiCo**:

- PepsiCo is an equal opportunity employer, we foster the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability._

***

**Planet + People**:

- PepsiCo Positive (_pep+_) is how we’ll transform the way we create value by operating within planetary boundaries and inspiring positive change for the planet and people in the global food system._

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