Digital Marketing Coordinator

**Digital Marketing Coordinator**

**International College Spain, Madrid, Spain**
**Start Date**: As soon as possible
**Contract Type**: Full Time
**Contract Length**: Permanent
**Salary**: Competitive remuneration and benefits package
**Closing Date**: [Insert date here, usually 3-4 weeks from posting]

**The Role**

We are seeking a dynamic and creative **Digital Marketing Coordinator** to join our Marketing team at **International College Spain**. This exciting role will support the Digital Acquisition Manager and Marketing Manager in executing digital strategies that grow our online presence, generate enquiries, and build strong engagement with our prospective families.

You will be instrumental in managing our digital channels, developing social media content, improving SEO, analyzing performance data, and creating engaging multimedia content. Working collaboratively with internal and external stakeholders, you will ensure our digital storytelling reflects the unique value of our school and supports enrollment growth.

**Key ResponsibilitiesSocial Media & Content Creation**
- Create, schedule and publish content across Facebook, Instagram, LinkedIn, TikTok, YouTube and X (Twitter)
- Develop platform-specific strategies aligned with key school events and the admissions cycle
- Engage with users and monitor interactions
- Produce high-quality photography and videos
- Collaborate with students, staff and faculty to source authentic content

**Website Management & SEO**
- Maintain and update website content with accurate, timely information
- Analyze user behavior and optimize the user experience
- Ensure mobile responsiveness and accessibility compliance

**Online Reputation**
- Monitor reviews and social mentions
- Develop response strategies to both positive and negative feedback
- Ensure consistent brand voice across all platforms

**Analytics & Reporting**
- Track digital KPIs using tools like Google Analytics and social media insights
- Report on campaign performance and suggest improvements
- Monitor competitor activity and digital trends
- Bachelor’s degree in Marketing, Digital Media, Communications or similar
- 2-3 years’ experience in digital marketing, ideally within the education or service sectors
- Proven social media and digital campaign management experience
- Photography/videography and basic graphic design skills preferred
- Bilingual in **English and Spanish** (essential)

**Skills & Attributes**
- Creative, proactive and results-driven
- Excellent written and verbal communication skills
- Organised and detail-oriented
- Strong time management and adaptability
- Commercially aware with a passion for education and innovation
- Collaborative team player with a high level of integrity

**About Us**

**International College Spain (ICS)** is the only school in Madrid offering the full IB continuum in English. A member of the prestigious **Nord Anglia Education** family of premium schools, we are committed to excellence in teaching and learning, global citizenship, and student success.

Joining ICS means being part of a supportive, forward-thinking, and internationally-minded community.

**How to Apply**

Tipo de puesto: Jornada completa, Contrato indefinido

Sueldo: 25.000,00€-30.000,00€ al año

Beneficios:

- Ayuda al desarrollo profesional
- Cesta de navidad
- Cursos de idiomas ofertados
- Jornada intensiva en verano
- Ordenador de empresa
- Parking gratuito
- Seguro médico privado
- Teletrabajo opcional

Horario:

- De lunes a viernes

Retribución complementaria:

- Horas extras
- Plus domingos y festivos

Ubicación del trabajo: Empleo presencial

Fecha de inicio prevista 04/08/2025