Marketing Manager Enterprise

**Who are we?**

**Jeff** is an international Start-up based in Valencia, Spain, that is revolutionizing how customers access every-day services, online to offline. We have more than 2300 hubs across South America, Europe, South East Asia, Africa, Eastern Europe and most recently we have launched our services in the US which represents an incredible market and opportunity for Jeff. Operating worldwide, we provide Jeff’s services in more than 42 countries across our 6 verticals **laundry, beauty, fitness, relax**, **coffee and works.**

Jeff's mobile app and online platform connects customers with our local hub services such as laundry, beauty and fitness, allowing them to lay back, relax and enjoy their day.

The good, good life is brought to you by **#TheGoodGoodTeam**, we are more than 300 passionate and committed Jeffs from all over the world and (most) based in Valencia (Spain). We are a passionate, dynamic, data driven and collaborative team who is ready to change things

Our core values are our strength, we share and promote them through our organization to create a great culture and a great place to work. **Never enough, All in, Zero bullshit, One team.** Would you like to join us and become the next “Jeff”? We are looking forward to meeting you

**- LOOK GOOD - FEEL GOOD - LIVE GOOD **-**

**What is the mission of this role?**

The mission of the **Marketing Manager Enterprise** is to develop and execute the marketing strategy to acquire and nurture high quality B2B enterprise leads in multiple international markets through a variety of strategies and tactics. These leads will be handled by the Sales team and converted into Enterprise deals. An Enterprise deal is defined as a multi-unit franchise deal with a size of at least 10 stores, but can also go up to hundreds of them, a single country or a master franchise format).

The **Marketing Manager Enterprise **role requires great doses of creativity, data analysis and constant optimization. This is a key role in the B2B marketing department at Jeff as we are scaling quickly, so you will be in charge of positioning our enterprise concept as a top global brand.

**What will you do?**
- Provide visibility about the duties and responsibilities of the vacancy, this section doesn’t include objectives, just the actions, duties, and responsibilities.
- Determine the marketing strategy and manage the budget for lead generation of Enterprise profiles, from digital marketing campaigns to events, trade shows, databases research, owning the funnel from lead generation campaigns to content nurturing funnels and sales collateral assets.
- Ideate strategic initiatives to increase the awareness of our enterprise offering in the target countries.
- Strategize and develop with the team different lead generation campaigns in LinkedIn, Facebook, Google and industry specific channels.
- Architect and produce with the team the different content initiatives, CRM automations and sales material.
- Ensure consistency in the positioning, branding, content and look-and-feel of the lead funnel.
- Research, identify and propose other potential new profiles not currently contemplated or variations which can be a good fit for the Enterprise value proposition.
- Research, identify and propose other marketing media, tools or sources for lead generation which are not currently used.
- Ensure proper execution of the marketing strategy and budget deployment, from marketing campaigns to events and trade shows, research of databases, tools deployment, etc.
- Obtain, follow up and improve marketing metrics so data based informed decisions can be made at all times.
- Report progress towards goals, carry out analysis of the performance and prepare and execute action plans to close gaps or make improvements.
- Align, support, get feedback and teamwork with all members of the Enterprise team from sales executives to business development, as well as with the Marketing SMB team. Keep up to date with the latest trends in B2B marketing and implement the ones that you consider that make sense for Jeff Enterprise.
- Interacting with agencies and external vendors / suppliers as required.

**Objectives (30, 90, 180 days)**

Develop three to eight specific outcomes (objectives). Provide visibility of the first 30, 90, 180 days at Jeff and set up expectations based on the mission of the role. Think about the impact you expect in the role. The objectives must be measurable.

**30 days objectives**:

- Fully understand all the brands at Jeff, the value proposition, Enterprise sales profiles, and any other internal processes, tools and materials necessary to execute the role.
- Get to know the Enterprise and wider teams, and participate and integrate in team dynamics.
- Understand the ongoing quarterly lead gen plan and budget, and participate in the execution of it.
- Get ownership of Enterprise lead generation goals already established for the month & quarter.

**90 days objectives**:

- Establi