Senior Product Manager

**We power people’s progress.**:
At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

**Meet the team**:
As a product team, our goal is to improve the life of our students and our tutors, drive amazing learning outcomes for our learners and enable our tutors to financially thrive through the platform. And we want to do this all while generating business value for Preply so we can help even more people We strongly believe that we can't achieve business success without our students' and tutors' success.

Preply is one of the largest advertisers in the edtech space. Our marketing operations span dozens of languages, millions of creatives, and multiple acquisition channels. To keep this engine running efficiently and responsibly at scale, we need world-class marketing infrastructure.

As the **Senior Product Manager for MarTech Platform**, you’ll own the platforms that enable marketing teams to operate at full potential - ensuring our tracking, cookie consent, and affiliate systems are seamless, compliant, and reliable at scale. You’ll partner with engineering, data, and marketing operations teams to build a robust foundation that supports scale across all growth channels, with the ultimate goal to efficiently drive new subscribers to Preply.

**What you’ll be doing**:
**Lead the team towards a best-in-class Marketing tracking infrastructure**

- Define and continuously improve Preply’s end-to-end marketing tracking stack across Web and App.

- Partner with Data, Engineering, and channel owners to ensure that each marketing platform (e.g., Google, Meta, Reddit, Affiliates) leverages the most advanced and reliable tracking methods available for its ecosystem.

- Own relationships and technical conversations with key measurement partners (e.g., Adjust, Google Analytics) to ensure seamless data integration, accuracy, and strategic alignment.

- Guide marketing teams on which events, and how they should optimize and bid on to reflect true customer lifetime value.

- Ensure the business sends the highest-quality signal data possible into ad platforms and analytics systems, maximizing the effectiveness of bidding algorithms and campaign learning.

- Collaborate closely with the Data team to measure channel incrementality and attribution accuracy, ensuring Preply’s investment decisions are grounded in reliable data.

**Build a marketing technology platform that is trusted and reliable, at any scale.**

- Drive the organization toward 99.9% uptime and tracking robustness, building confidence that every marketing dollar is measured and optimized with precision.

- Partner with Data and Engineering to design and implement comprehensive monitoring, alerting, and incident response systems, ensuring issues are detected and resolved proactively.

- Evangelize reliability and data trust across Preply - making tracking health a shared company priority and ensuring teams collaborate effectively during incidents.

- Shape the long-term scalability strategy for Preply’s marketing Tech stack, evaluating key architectural choices such as build vs. buy for data and audience infrastructure (e.g., CDPs, data pipelines, consent tools).

**Champion a privacy-first architecture while maximising data quality and business impact.**

- Proactively identify and address compliance risks as marketing technologies evolve - designing creative, compliant solutions that protect user trust without compromising data quality, business agility, or user experience.

- Drive strategies that ensure Preply collects and delivers the highest-quality data to marketing channels, while maintaining full regulatory compliance (GDPR, CCPA, and beyond).

- Continuously evaluate and evolve platform architecture to stay ahead of emerging privacy frameworks and browser standards, ensuring Preply remains both compliant and competitive.

**Leadership & Ways of Working**

- **Lead with vision**:Stay at the forefront of marketing technology and data innovation. Anticipate industry shifts - from evolving privacy frameworks to emerging ad platform APIs - and translate them into a clear, long-term MarTech platform strategy for Preply.

- **Be a domain authority**:Inspire your squad and cross-functional partners by articulating a bold vision for how marketing technology can scale performance, reliability, and compliance.

- **Own end-to-end outcomes**:Take full ownership of the product lifecycle - from defining platform requirements and architectural choices to driving execution, adoption, and measurable business impact.

- **Be biased for action**:Balance strategy and d