Corporate Product Manager
hace 1 semana
Neuraxpharm is a leading European specialty pharmaceutical company focused on the treatment of central nervous system disorders (CNS). We have a direct presence in 19 countries and plan further geographic expansion as part of our strategy to strengthen our position as a European leader in CNS treatments.
With its focus on CNS, Neuraxpharm develops and commercializes established brands, value added medicines, generics, Consumer Healthcare products, medical cannabis and beyond-the-pill-solutions and is continuously striving to offer a wide range of effective, high quality and affordable CNS treatment options in Europe.
Present with our products in more than 50 countries, Neuraxpharm also manufactures pharmaceutical forms and active pharmaceutical ingredients in our own manufacturing sites in Spain. With more than 900 professionals, Neuraxpharm has a unique understanding of the CNS market built over 35 years.
**Neuraxpharm is searching for a vacancy**: Corporate Product Manager
Job Purpose
- Develop global brand plans for the assigned products, working jointly with corporate medical, priority country marketing teams and CPAI, to define the product strategies along with implementation actions and market tracking
- Lead brand governance and performance tracking together with CPAI. Design the communication plans and cultivate relationships with key opinion leaders
- Drive excellence/best practice within marketing across the group
- Assess potential of new opportunities jointly with Business Development or M&A
Major Accountabilities
Brand Plan
Develop global brand plans for the assigned products ensuring close collaboration with priority
country leads colleagues to create and own product vision & strategy, business plans, product
roadmaps, customer personas, key brand messages, guidelines on promotional material,
guidelines on pricing strategy and market requirements
Along with the CPAI leads elaborate, and follow-up market research plans, market analysis and
implementation actions for the assigned products
Lead development of key promotional material and key activities in close collaboration with
internal and external stakeholders
Prepare sales and demand forecasts as a basis for the definition of the strategy and investment
for the assigned products
Brand Governance
Lead monthly brand governance meeting to find solutions for areas of improvement (e.g.,
messaging, commercial performance) for the assigned brands
Along with the CPAI leads, monitor, and continuously analyze actual versus planned
performance, anticipate trends in the countries and propose adjustments if necessary
Others
Develop communication plans, including strategic goals and priorities for the assigned products
Organize and lead best practice meetings and implement other suitable means to ensure
marketing excellence across the group
Establish and maintain good relationships with key opinion leaders in the field
**Requirements**:
- Minimum 5 years of strategic and hands-on experience in Marketing and Sales departments in at least one European country, with at least 3 years working as Product/Brand/Marketing
- Manager for prescription products in a pharmaceutical company.
- Experience with marketing and/or sales of CNS products in Psychiatry Ideal Experience
- 3 years working as Product/Brand/Marketing Manager in a corporate marketing role or at least in 2 countries in a pharmaceutical company Specific Knowledge
- Solid understanding of classical and digital interaction with different customers and
- Product launch experience, Marketing Plan development, market research
- Strategic thinking and hands-on execution. Business acumen and good sense of priorities,
stakeholders
structured, results-oriented, and efficient. Superb problem-solving and organization skills.
- Convincing, service minded, self-motivated and persuasive personality with ethical values. Positive thinking.
- Experience with key MS Office tools and ability to quickly use new tools
**Benefits**:
- Individual Professional development in a leading European pharmaceutical company with an ambitious international growth strategy.
- Permanent contract and Company Benefits.
- Economic conditions will be according to the experience and skills provided.
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