Campaign and Content Manager

**Team**:**Marketing and Business Development (MBD)**
**Reports to**:**Interim Marketing Director**

**The Team**
The Marketing and Business Development Department comprises of specialists from backgrounds including BD, PR, communications, media, digital and operations. The result will be a dynamic and energetic team environment which nurtures fresh perspectives and works together to lend the firm a competitive advantage.
We take a holistic approach to marketing and business development, with the goal to help our lawyers win more work and make new connections. Because we are so transparently aligned to this core strategic objective, we enjoy full buy-in from the business including senior management, who have a clear view of how our work contributes to the overall success of the firm.

**Purpose of job**
We are seeking a Campaigns and Content Manager to coordinate the creation of impactful content and execute on the implementation of strategy-aligned campaigns.

This role will focus on enhancing BCLP’s brand through concise client-specific narratives deployed across the spectrum of content mediums and channels that will engage key audiences and support business development objectives.

**Key responsibilities**

**Campaign Management**
- Working closely with the Marketing Director, elevate BCLP’s brand positioning through compelling, insight-driven marketing campaigns that differentiate the firm in a competitive landscape
- Promote BCLP’s expertise, services and key initiatives using a data-driven approach to targeting and messaging across digital, content, events, and communications
- Work closely with business development and client teams to refine lead quality and conversion strategies.
- Drive client advocacy initiatives through testimonials and case studies
- Build and manage relationships with key external agencies, ensuring campaigns are delivered to the highest standards
- Allocate budgets, and oversee execution, ensuring alignment with both global and regional business priorities
- Continuously refine campaigns based on analytics, using data-driven insights to optimize plans and maximize impact

**Content Management**
- Support the development of a content strategy that aligns with the BCLP's business goals and brand identity by working closely with the Marketing Director and wider MBD team
- Create, edit and manage high-quality engaging content, including thought leadership articles, client updates, website copy, social media posts, and marketing collateral that stands out in a competitive market
- Develop an innovative approach to digital storytelling, including video, infographics, and interactive content.
- Ensure all content adheres to BCLP’s tone of voice, style guide and governance

**Stakeholder Collaboration**
- Partner with lawyers, practice and sector groups, and colleagues across MBD team to align content and campaigns with client needs and BCLP’s strategic objectives
- Collaborate with team members to help them write and deliver successful marketing campaign plans to deliver on business plans
- Work alongside external agencies, designers, and videographers to produce high-quality visual and multimedia content
- Support internal communications initiatives, ensuring employees are informed and engaged with firm-wide marketing efforts

**SEO, Analytics, and Optimization**
- Use analytics tools to track content performance, user engagement, and campaign ROI
- Continuously refine content and campaign strategies based on insights and feedback alongside the Marketing Director

**Experience and knowledge**
- Proven experience in content marketing and campaign management, within the legal/professional services sector
- Proficiency in content management systems (CMS), marketing automation platforms, and analytics tools
- An understanding of professional services marketing, industry trends, and audience engagement strategies
- Familiarity with SEO principles and best practices
- Experience working in a fast-paced, deadline-driven environment
- Experience of working across geographies

**Skills and competencies**
- Exceptional writing, editing, and storytelling skills with the ability to simplify complex topics
- Excellent and demonstrated internal and external stakeholder management skills, with the ability to influence and collaborate across teams including managing external agency partnerships
- Highly organized, detail-oriented, strong organizational skills, able to manage multiple projects simultaneously and meet tight deadlines
- Detail-oriented with a focus on quality assurance and adherence to brand guidelines
- Results-driven and able to measure and report on content effectiveness and ROI

**Inclusion and Equal Opportunity**
At Bryan Cave Leighton Paisner we understand the value of a diverse workforce and we believe people perform at their best when they can truly be themselves at work. We aim to create an inclusive environment where all our employees are valued, motivated and able to be the