Cluster Creative

**Cluster Creative & Content Lead**

We are looking for a passionate digital marketer who will lead our cluster Creative and Content excellence priorities to transform BCH into the best data-driven marketing organization in Consumer Health. In this role, you will work with teams across brand, media & digital, and agency partners to lead the strategic direction and drive executional excellence for Iberia. You will lead the charge in making creativity as a key business driver & significant competitive edge for BCH.

**Key Responsibilities**:
Creative & Content Strategy
- Define and drive a digital first cluster specific creative & content strategy across earned, owned, and paid channels, incl. SEO & eCom.
- In collaboration with brand managers, input in the creative & content part of integrated campaign briefs and ensures that all key elements are included for agencies to deliver best-in-class solution.
- In collaboration with brand managers, translate brand campaign platform ideas to executional creative & content origination toolkit & localization approach, accounting for market nuances & priorities.
- In collaboration with brand managers, lead the creative & content testing (both pre-flight & in-flight) agenda & optimize based on the results.
- In collaboration with the media & digital lead, define data driven creative & content personalization approach, based on audience segments, personas, on-site performance, conversion goals etc.
- Lead development & deployment of cluster test & learn roadmap (platforms, formats, new content tech. etc.) across campaigns and driving scalable learnings/case-studies.
- Define, implement, and optimize creative & content measurement for earned, owned, and paid channels across efficiency, quality, and effectiveness.
- Proactively partner with other creative & content leads, both within EMEA region & outside, to share best-practices, explore collaboration opportunities etc.
- Partner with Legal, Medical, and Regulatory teams to accelerate content approval process and go-to-market.

Creative & Content Executional Excellence
- In collaboration with cluster media & digital lead, drive on-going review of in-flight content performance & provide optimization recommendations.
- Support local market brand teams in creative development and production process incl. attending pre-production meetings, usage rights management etc.
- Identify and scale best-in-class content production models and co-lead ongoing optimization of the current content production set-up.
- Proactively partner with procurement teams to identify & implement content development efficiency opportunities.

Agency Management, Partnerships, and Training - Be the cluster key point of content for creative & content agencies coordination.
- Partner with procurement teams to ensure agencies deliver on the agreed KPIs.
- In partnership with media & digital lead, drive collaboration with key media partners (Google, Facebook etc.).
- In partnership with global capability building teams, define & deliver creative & content training/upskilling programs for all local market teams in Iberia.

**WHO YOU ARE**
- 8+ years of integrated creative & content experience across strategy & execution for Consumer Health, FMCG brands, or Digital Creative/Content Agency, with a solid track record of delivering creative & content driven business growth. Experience with SEO is a must.
- Hands on experience in translating brand strategies into data-driven executional creative & content.
- In-depth understanding of all key creative & content formats, specifications, and best-practices across owned, earned, and paid channels.
- Strong experience in data-driven creative personalization strategies and agile optimization approach.
- Good understanding of content development & production process.
- Good understanding of creative & content storage and delivery systems like eDAM, CMS etc.
- Exhaustive experience with creative & content measurement approach.
- Strong agile project management skills.
- Excellent analytical and project management skill.
- Experience partnering with cross functional teams.
- Strong inter-personal and communication skills (written and oral) - ability to persuade and influence others through personal credibility and assertiveness.
- Ambitious, driven, and self-motivated.
- Strong learning, people, and change agility.
- Fluent in English and Spanish, Portuguese is a plus.

**YOUR APPLICATION**

This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

**Location**:
Spain : Cataluña : Barcelona

**Division**:
Consumer Health

**Reference Code**:
675201