Marketing Analytics and Performance Manager

hace 2 semanas

Barcelona, España Hexagon Geosystems A tiempo completo

**JOB DESCRIPTION**:
The Marketing Analytics and Performance Manager for Hexagon’s Geosystems division is responsible for configuring, maintaining and delivering insights on marketing performance and effectiveness. This involves determining key performance indicators and collecting and analysing data to report campaign success.

A key responsibility of this role is the development and rollout of an integrated analytics framework that enables stakeholders to assess marketing performance quickly and easily. If you want to set the direction and create an analytics environment you believe is second to none, this is the role for you.

This position is part of a de-centralised Global Marketing team with colleagues based worldwide. The role is based out of our Barcelona office in Catalonia, Spain and reports to the Global Marketing Operations lead, in Switzerland.
**POSITION RESPONSIBILITIES**
- Design, configure, build, deliver and maintain an integrated and robust marketing analytics framework that enables stakeholders to assess marketing performance quickly and easily
- Review, adjust and optimise our data capture and management processes to enable reliable analytics
- Provide insights on marketing campaign performance and return on investment
- Analyse data and present trends, insights and strategic recommendations
- Create and monitor reporting dashboards
- Offer guidance on measurement and goals for marketing teams across the organisation
- Be the go-to person about campaign technical setup
- Train and support colleagues in the adoption and use of analytics tools and processes
- Align efforts with marketing analytics individuals in other divisions of Hexagon, sharing best practices and leveraging knowledge
**Profile: Qualifications and Skills**
- Degree in computer science, data processing or data engineering is required. Additional qualifications in digital marketing or communications is beneficial.
- Minimum 3 years of experience with data visualisation tools such as SAP Cloud Analytics, Domo and Tableau is required.
- Minimum 3 years of experience in Salesforce reporting and analytics is required.
- Advanced Excel skills (eg: pivot tables, Vlookups) and competency in MS Office
- Must be comfortable with the processes behind data mining, modelling and management, as well as strategic planning
- Strong soft skills, including communication, presentation and leadership abilities
Demonstratable management skills and critical thinking skills
- Ability to network remotely, build relationships and operate effectively within a de-centralised marketing community based in different geographical locations
- An understanding of the overall marketing communications function and how that function works within a large multinational organisation is a benefit
- Engaging training and presentation skills
- A minimum of 5 years analytics experience is requested
- Fluent in English is a must.
- Location: Barcelona, Spain

**City**

Barcelona

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