Content Strategist

Job Description
Hi there
We are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don’t miss your chance.
This is our Content Strategist role for idea generators, planning geniuses, and natural-born analysts.
Tasks in the role
- Creating campaign strategy, messaging, and concepts that match the brand’s customer personas
- Creating customer journey maps and outlining the content assets for each marketing campaign
- Managing content creation for developing the marketing funnel and supporting team projects
- Working in close collaboration with campaign managers and channel owners for smooth coordination and campaign execution
- Elaborating and executing a content marketing strategy for a department, aligning it with the company’s content strategy
- Auditing existing content and analyzing competitors’ tactics to identify areas for improvement
- Monitoring key metrics and analyzing content performance

**Requirements**:
Who we are looking for
- Experience in managing content and developing strategies across multiple marketing channels
- Experience using AI tools for content creation and optimization
- Strong understanding of AI prompting engineering to achieve a consistent content output to aid delivery speed
- Able to manage and deliver several projects in parallel
- Good understanding of the diverse needs of customers across different funnel stages
- Combination of marketing and editorial mindset with h2 client-facing skills, understanding of audience needs, and value-based approach
- Great analytical skills and an ability to make data-driven decisions
- Significant SEO knowledge
- Excellent communication skills, both written and verbal
- Quick learner with excellent problem-solving skills
- Excellent writing and editorial skills

Not required, but a plus
- Native English speaker
- A mix of B2B and B2C experience
- Empathy and curiosity
- You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better

A bit about the team
You can get to know the team better at one of the interviews, but some brief information about future colleagues will be useful now.
We will try to create all the right conditions for you to work and rest comfortably
- Work format FLEX: This offer stands for the “hybrid” work format: some days, you work from the office, and some #wfh. Trust us, it’s an efficient way of working. Proven
- Flexible working day start
- Unlimited PTO
- Hobby benefit
- Breakfast, snacks, and coffee at the office
- Corporate events
- Training, courses, conferences
- Gifts for employees

Finally, a little more about our company
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.
We’ve been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.
10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.
Our new colleague, we are waiting for you
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition, including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.