Head of Supply

**Appodeal** is a dynamic US-based product company with a truly global presence.

We have offices in **Warsaw, Barcelona and Virginia**along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

**Why Appodeal?**

At Appodeal, we're more than just a company—we're a team united by a common mission**:to help every person discover and grow their talents**

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here's what we value, and what we hope you do too:

- **Continuous Learning and Growth**: We are passionate about learning, growing personally, and building rewarding careers.
- **Making an Impact**: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- **Solving Exciting Challenges**: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- **Enjoying the Journey**: We believe in having fun while working toward our goals.

**Location**:Barcelona (generous relocation package provided)

**Bidmachine** is a full-stack AdTech platform combining Mediation, Exchange, and User Acquisition solutions, to help mobile app developers grow and scale their businesses. With 240+ team members across Europe, the US, and APAC, Bidmachine continues to expand its global footprint while building products that serve both app publishers and advertisers across the entire value chain.

Our mission is to help app developers and partners discover and grow their talent through technology and data. To make this possible, we focus on hiring exceptional people, builders, and operators who can design, scale, and run world-class products and marketplaces.

The Head of Supply is a senior leadership role responsible for defining and executing the supply-side strategy across the Bidmachine platform, with a primary focus on the Bidmachine SDK business and its interaction with Mediations and User Acquisition. This role owns the growth, quality, and performance of supply, spanning developer acquisition, publisher lifecycle management, data analytics, inventory optimization, and strategic partnerships.

This is a hands-on leadership role. Beyond leading teams, the Head of Supply is expected to actively engage in publisher strategy, deal structuring, integration design, and problem-solving. Success requires the ability to bridge supply and demand, align publisher needs with marketplace dynamics, and collaborate closely with Product, Analytics, Data Science, and Engineering teams to drive sustainable growth.

**Key Responsibilities**:
**1. Supply Strategy & Hands-On Leadership**: Define and execute the global supply strategy across the Bidmachine platform, with a primary focus on the Exchange.

Own the supply P&L, including revenue growth, costs, margins, and strategic resource allocation.Actively participate in execution: publisher strategy, commercial models, and complex problem-solving — this is not a purely managerial role.Identify new supply verticals, geographies, formats, and product opportunities for sustainable growth.Build and refine data-driven frameworks to assess publisher quality, long-term value, and inventory performance.

**2. Publisher Growth & Strategic Partnerships**: Lead and scale the team responsible for onboarding, managing, and growing publisher accounts.

Define KPIs, playbooks, and lifecycle strategies for supply acquisition, activation, and retention.Work directly with top-tier publishers to improve ARPDAU, fill rate, yield, and monetization outcomes.Design flexible and creative publisher engagement models, including multiple commercial structures and integration paths (SDK, mediation, hybrid, custom).Drive adoption and cross-sell of Bidmachine's full-stack offering (Exchange, Mediation, User Acquisition, Analytics, experimentation tools).

**3. Operational Excellence & Cross-Functional Execution**: Optimize internal processes for publisher onboarding, technical integration, and ongoing support.

Serve as a key bridge between Supply, Demand, Product, Engineering, Revenue, and Data teams.Partner with Product and Engineering to prioritize supply-impacting initiatives (SDK improvements, reporting, auction mechanics, mediation logic, fraud prevention).Ensure supply meets performance, quality, brand safety, and compliance standards.Establish forecasting, reporting, and execution cadences to track progress and outcomes.

**4. Data-Driven Performance Optimization**: Partner with Data Science and Analytics to develop monetization insights, dashboards, and predictive models.

Analyze traffic patterns, demand dynamics, auction health, and eCPM trends across geographies and verticals.Identify inefficiencies, revenue leaks, and underperforming inventory segments — and drive concrete remediation plans.Leverage AI and automation to accelerate decision-ma